The Weekly Measures: Twitter’s 280 Characters, Measuring Amplification & Mobile/Desktop Audits
The Weekly Measure returns every Friday to deliver a curated list of content marketing, paid search, social media, search engine optimization and link building news cherry picked from sites throughout the week. Also included is a schedule of conferences for those who want to expand their knowledge base in a live format environment. Make the Weekly Measure your one stop shop for digital marketing news every week!
– Rocks Digital
You made your case for content amplification, you built and implemented the strategy. Is it working? Here’s 5 tips for measuring your efforts.
– Content Marketing Institute
Read the 2018 B2B content marketing research results and learn the key things to improve your own content marketing program.
– Clix Marketing
Many of you have probably worked on accounts with strict CPA goals. In an effort to meet those goals, you may have gone into the campaigns and paused high.
To help you steer clear of wince-worthy words, we’ve collected some commonly seen terms and phrases that can safely be banned from your social vocabulary.
Search Engine Optimization
When two or more versions of a website are available on the same URL a parity audit will crawl each version, compare the differences, and look for errors.
If you’re new to SEO, learning how to find the best search terms is a great place to begin. Check out these tools and tips to sharpen your SEO knowledge.
– Search Engine Journal
The value of links has remained one of the few constants in the SEO industry, even as search matures into one of the most important channels in digital marketing.
– Search Engine Journal
Building links at the enterprise-level? Use your size to your advantage. Here are five best practices for a successful large-scale campaign.
– Marketing Insider Group
These are tricks of the trade that can fly under the radar but when used consistently, they help you achieve higher sales and stronger customer retention.
About Zack Jones
“Being powerful is like being a lady. If you have to tell people you are, you aren’t.” – Margaret Thatcher
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