29 Sep 2017

The Weekly Measures: Twitter’s 280 Characters, Measuring Amplification & Mobile/Desktop Audits

September 29, 2017Internet Marketing

The Weekly Measure returns every Friday to deliver a curated list of content marketing, paid search, social media, search engine optimization and link building news cherry picked from sites throughout the week. Also included is a schedule of conferences for those who want to expand their knowledge base in a live format environment. Make the Weekly Measure your one stop shop for digital marketing news every week!

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Enroll in [c]AMP today and get a crash course in content promotion and distribution!

Content Marketing

measuring

Measuring Content Amplification Efforts: Why and How to Get Started

– Rocks Digital

 

You made your case for content amplification, you built and implemented the strategy. Is it working? Here’s 5 tips for measuring your efforts.

New Research Reveals Habits of Top Content Marketers

– Content Marketing Institute

 

Read the 2018 B2B content marketing research results and learn the key things to improve your own content marketing program.

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Paid Search

another-chance

Lost in the Shuffle: Why You Should Give Paused Keywords Another Chance

– Clix Marketing

 

Many of you have probably worked on accounts with strict CPA goals. In an effort to meet those goals, you may have gone into the campaigns and paused high.

5 Methods For Creating Ads in Google AdWords

– PPC Hero

 

Explore creative ad ideas to help bring your Ad Groups up to Google’s best practices of 5 ads per ad group.

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Social Media

express

Giving You More Characters to Express Yourself

– Twitter

 

Twitter is doing something new: they’re going to try out a longer limit, 280 characters, in languages impacted by cramming.

Words and Phrases to Ban from Your Social Media Vocabulary

– Hootsuite

 

To help you steer clear of wince-worthy words, we’ve collected some commonly seen terms and phrases that can safely be banned from your social vocabulary.

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Search Engine Optimization

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How and Why to Do a Mobile/Desktop Parity Audit

– Moz

 

When two or more versions of a website are available on the same URL a parity audit will crawl each version, compare the differences, and look for errors.

Finding the Best Search Terms for Your Business: 10 Tools and Tips

– HubSpot

 

If you’re new to SEO, learning how to find the best search terms is a great place to begin. Check out these tools and tips to sharpen your SEO knowledge.

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Link Building

solution

Can’t Get Links? Here’s a Solution for That

– Search Engine Journal

 

The value of links has remained one of the few constants in the SEO industry, even as search matures into one of the most important channels in digital marketing.

Link Building for Enterprises: 5 Best Practices

– Search Engine Journal

 

Building links at the enterprise-level? Use your size to your advantage. Here are five best practices for a successful large-scale campaign.

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E-Mail

nailed-it

4 Brands That Are Using Email Marketing to Their Advantage?

– Act-On

 

Here are four examples of companies that are nailing it with their email marketing and how you can, too.

5 Key Things to Know About Email Marketing for Ecommerce

– Marketing Insider Group

 

These are tricks of the trade that can fly under the radar but when used consistently, they help you achieve higher sales and stronger customer retention.

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