The Weekly Measure: Writing Content that Persuades, the Human Aspect of Link Building & Cancelling the RankBrain Apocalypse
Vertical Measures returns again this week to present to the latest internet marketing industry news. We have brought together a collection of articles covering content marketing, paid search, link building, search engine optimization and social media news for your convenience. We also highlight upcoming Internet marketing conferences from around the world. Be sure to join the Weekly Measure again next week as we continue to keep you up to date on the happenings in the internet marketing world, wherever you may be!
Erik Devaney examined six big brands that made extreme comebacks in his post on the HubSpot blog. Devaney discusses the issues these brands faced and what strategies they used to build themselves back up into industry powerhouses.
Ashley Walton posted about how to create persuasive content on Content Marketing Institute. She shares how Aristotle’s rhetorical appeals can be applied to writing strong, engaging and convincing content.
Jessica Bowers wrote about organic and paid traffic on Inbound Marketing Agents. Bowers puts each source of traffic side by side to inform readers how each channel can be optimized to fit one’s goals.
Larry Kim delved into the effects of Google’s recent removal of right sidebar ads on the WordStream blog. He dives deep into the data behind what has and hasn’t changed and compares these results with the dire predictions many marketers made about the change.
Tamas Torok published a guide to Facebook Instant Articles on Momentum. The guide takes readers through an introduction to the feature, how it works and how to set it up on WordPress.
On Locowise, Sahail Ashraf posted about creating strong calls to action on social media. Ashraf’s advice covers tidbits such as using imagery to create an emotional impact and inciting a sense of urgency.
Larry Kim posted on Search Engine Watch about how to prepare for Google’s RankBrain becoming the search engine’s number one ranking factor. While RankBrain is still in its beginning stages of implementation, Kim pinpoints four key SEO strategies to help stay ahead of the game and cancel the potential upcoming RankBrain apocalypse.
Adam Riemer’s article on Search Engine Journal covered what readers need to know about three of Google’s most recent updates. Riemer provides insight on getting started with accelerated mobile pages, alternatives to comparison ads and pricey PPC and using proper advertising disclosures.
Andrew Dennis posted about the human aspect of link building on Search Engine Land. He touches Google’s distaste for artificial link building methods and then runs through general guidelines for using a human-first acquisition approach.
White hat link building techniques that could be immediately put to use were the subject of Neil Patel’s Search Engine Journal column. The four tactics covered are safe, simple and have the highest chance of yielding substantive results.
- Don’t miss out on Arnie Kuenn’s pre-conference workshop on “The Proven 8-Step Formula to Content Marketing” in addition to his research tactics for content topics speaker session.
About Glen Fisher
Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.