25 Mar 2016

The Weekly Measure: Writing Content that Persuades, the Human Aspect of Link Building & Cancelling the RankBrain Apocalypse

Vertical Measures returns again this week to present to the latest internet marketing industry news. We have brought together a collection of articles covering content marketing, paid search, link building, search engine optimization and social media news for your convenience. We also highlight upcoming Internet marketing conferences from around the world. Be sure to join the Weekly Measure again next week as we continue to keep you up to date on the happenings in the internet marketing world, wherever you may be!

Content Marketing

Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks

Erik Devaney examined six big brands that made extreme comebacks in his post on the HubSpot blog. Devaney discusses the issues these brands faced and what strategies they used to build themselves back up into industry powerhouses.

How to Create Persuasive Content: Lessons from Aristotle

Ashley Walton posted about how to create persuasive content on Content Marketing Institute. She shares how Aristotle’s rhetorical appeals can be applied to writing strong, engaging and convincing content.

Paid Search

Organic Search Vs. Paid Search: Which is More Beneficial for Your Company?

Jessica Bowers wrote about organic and paid traffic on Inbound Marketing Agents. Bowers puts each source of traffic side by side to inform readers how each channel can be optimized to fit one’s goals.

Google’s Right-Side Adpocalypse: Anatomy of a Loser [New Data]

Larry Kim delved into the effects of Google’s recent removal of right sidebar ads on the WordStream blog. He dives deep into the data behind what has and hasn’t changed and compares these results with the dire predictions many marketers made about the change.

Social Media

Everything You Need to Know About Facebook Instant Articles (Guide to Set Up)

Tamas Torok published a guide to Facebook Instant Articles on Momentum. The guide takes readers through an introduction to the feature, how it works and how to set it up on WordPress.

How To Create Killer Calls To Action On Social Media

On Locowise, Sahail Ashraf posted about creating strong calls to action on social media. Ashraf’s advice covers tidbits such as using imagery to create an emotional impact and inciting a sense of urgency.

SEO

RankBrain Judgment Day: Four SEO Tactics You’ll Need to Survive

rankbrain-judgment-dayLarry Kim posted on Search Engine Watch about how to prepare for Google’s RankBrain becoming the search engine’s number one ranking factor. While RankBrain is still in its beginning stages of implementation, Kim pinpoints four key SEO strategies to help stay ahead of the game and cancel the potential upcoming RankBrain apocalypse.

3 Recent Google Updates: What You Should Know

Adam Riemer’s article on Search Engine Journal covered what readers need to know about three of Google’s most recent updates. Riemer provides insight on getting started with accelerated mobile pages, alternatives to comparison ads and pricey PPC and using proper advertising disclosures.

Link Building

Link Building is a Human Endeavor

Andrew Dennis posted about the human aspect of link building on Search Engine Land. He touches Google’s distaste for artificial link building methods and then runs through general guidelines for using a human-first acquisition approach.

How to Safely Earn Four Backlinks This Weekend

White hat link building techniques that could be immediately put to use were the subject of Neil Patel’s Search Engine Journal column. The four tactics covered are safe, simple and have the highest chance of yielding substantive results.

Upcoming Events

March 30-April 1: ConversionXL Live – Austin, Texas

April 5 – April 6: Digital Summit – Los Angeles, California

  • Don’t miss out on Arnie Kuenn’s pre-conference workshop on “The Proven 8-Step Formula to Content Marketing” in addition to his research tactics for content topics speaker session.

April 10 – April 17: DigiMarCom Cruise, Caribbean

April 17 – April 19: Social Media Marketing World, San Diego, California

April 18 – April 20: Webit.Mena, Sofia, Bulgaria

April 22: BrightonSEO, Brighton, England