26 May 2017

The Weekly Measure: Voice Searches, Buyer’s Journey & Facebook Ads Myths

The Weekly Measure is posted every Friday and delivers a curated list of content marketing, paid search, social media, search engine optimization, link building and email news from industry sites throughout the week.

Content Marketing

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7 Ways to Stop Flailing with Your Content Marketing in 2017

– CMI

 

Grow as a content marketer with these seven ways to stop flailing.

Get Started With AMP to Accelerate Marketing Results

– Content Marketing Forum

 

Being Google AMP ready gives businesses an SEO advantage: higher ranking in search pages than non-AMP websites. Find out how to implement AMP for your site.

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Paid Search

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Paid Advertising at Each Stage of a Buyer’s Digital Journey

– Vertical Measures

 

Learn how your paid media campaigns should be working in a multi-channel strategy focused on the buyer’s journey to maximize advertising ROI.

Don’t Fall For These 24 Myths About Facebook Ads

– Hubspot

 

Learn how to get the most out of your Facebook Ads by discovering the truth behind these 24 common myths.

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Social Media

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A Day in the Life of an Expert Social Media Ads Manager

– Hootsuite

 

Find out what’s involved in a typical day for Hootsuite’s social ads expert—and tips to make your social ad efforts as efficient as possible.

15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration

– Hubspot

 

Drive more engagement and grow your community on Instagram with some inspiration from the industry doing it best.

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Search Engine Optimization

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Lessons from 1,000 Voice Searches (on Google Home)

– Moz

 

I ran 1,000 searches on Google Home to find out how voice answers differ from desktop answers. Includes data on Featured Snippets and some Google Home Easter eggs.

What the Heck is Going on With Search Engines?

– CMI

 

You can’t read Google’s mind, but you can demystify the world of search with these seven insights (and tips on how to react).

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Link Building

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This Is How to Build Links Now: 10 Data-Backed Tips

– WordStream

 

Link building has changed a lot over the years, as Google’s algorithms have evolved, but links are still important for SEO. Here’s how to get them, the right way.

Want More Links? Be More Likable.

– Search Engine Land

 

Wondering why you aren’t getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links.

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E-Mail

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Email vs. Social: Which Works Best For B2C?

– Marketing Land

 

When you have limited time and resources, how do you choose which channel to focus on? Columnist Jordan Kasteler lays out the pros and cons of email marketing and social media to help you decide.

38 Awesome Chrome Extensions for Email Marketers

– Campaign Monitor

 

Discover the best chrome extensions for your email campaign. Campaign Monitor shares a variety of tools to use while working on email marketing campaigns.

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