17 Feb 2017

The Weekly Measure: Video Marketing, Dark Social & Fixing Broken Links

February 17, 2017Internet Marketing

The Weekly Measure strives to deliver the latest in content marketing, paid search, social media, search engine optimization and link building news each week to its readers. Also featured is a schedule of conferences featuring industry experts, including those from Vertical Measures. Keep pace with the Weekly Measure as we continue to bring you the latest in internet marketing news.

Content Marketing

Want to Scale Up Your Content Operations? 4 Things to Think Big About

Scale your content marketing so you can reuse your content in smarter ways and get in front of more readers.

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The State of Video Marketing 2017

Uncover updated stats and figures about video ROI, future trends, voiceover styles, and more.

Paid Search

50 Things That Made the Modern Economy

The words ‘clever’ and ‘death’ crop up less often than ‘Google’ in conversation.

2017: The Year You Launch Your Video Ads

Get tips on how to navigate the Facebook and YouTube video platforms, optimizing video ads and tracking success!

Social Media

Why Your Business Can’t Ignore Dark Social

Dark social is when people share content through private channels such as instant messaging programs, messaging apps, and email.

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Want More Success Using Instagram? Experts Share Their Best Tips for Businesses

How to get Instagram followers for your brand, post the best content, and grow your audience in this hangout with experts from HubSpot and Iconosquare.

SEO

The Complete Guide to Content Marketing for SEO

A deep dive approach explaining the connection between content marketing and SEO, this article explores the importance of content comprehensiveness, publication frequency, and more.

Google releases new video on how to hire an SEO consultant

Thinking of hiring an SEO firm or consultant? Watch this video from Google’s Maile Ohye on what questions to ask and what to look for during that hiring process.

Link Building

How Broken Links Hurt Your SEO (And Your Heart)

Learn more about how to prevent and fix broken outbound and inbound links.

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Seasonal and Holiday Link Building

It’s not too early to start thinking about Valentine’s Day 2018! Columnist Andrew Dennis explains how to structure a link-building campaign for success during crucial seasonal periods and provides an outline for preparing 12 months in advance.