17 Oct 2014

The Weekly Measure: A New Moz Tool & Using Content Marketing to Move Into New Vertical Markets

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

TWM-October-Content-Marketing

A Quick and Easy Content Marketing ROI Tip Sheet

Director of Marketing at Uberflip, Hana Abaza, wrote an article on Content Marketing Institute on measuring the effectiveness of content marketing. She discusses core metrics that content marketers should watch that indicate whether or not their content marketing is paying off as well as how to calculate content ROI. She also discusses how to take all of this information and turn it into an organized and effective report.

Use Content Marketing to Move into New Vertical Markets

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Dave Murrow of Vertical Measures writes about how to use content marketing to move into new vertical markets. Murrow offers top on how to create strong and informative content targeting specific vertical markets a company wishes to move into.

B2B Content Marketing Trends for 2015 [INFOGRAPHIC]

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In an article posted on Uberflip written by Francois Mathieu utilizing an infographic created by Quentin Zancanaro, B2B Content Marketing Trends for 2015 are reviewed. Before discussing these trends via the infographic, Mathieu offers insights from the fifth annual B2B content marketing industry survey from MarketingProfs and the Content Marketing Institute.

TWM-October-Paid-Search

6 Easy Landing Page Updates To Improve Quality Score

Sarah Stemen wrote a post on PPC Hero’s blog about how to improve your quality score by updating your landing pages. Her six recommended updates are outlined and so easy, even a PPC novice could do them.

Improving User Experience in PPC one-more-episode

On distilled, Anthony Coraggio talks about user experience in PPC and why it’s important. Coraggio goes over real-world examples of good UX and what you can do to create it for your target audience.

TWM-October-Social-Media

Social Network Features You Need to Stop Ignoring

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On SocialMediaToday, Evan LePage discusses often overlooked features of social networking websites. LePage discusses how largely underused features on sites such as Facebook, Twitter and Instagram can be used to make the most out of a company’s social network presence and strengthen marketing efforts.

5 Ways Content Marketers Can Get More Value From LinkedIn

Ann Gyn posted to Content Marketing Institute sharing five great ways content marketers can utilize LinkedIn other than for storing one’s digital resume. Gyn discusses features of LinkedIn that can turn the site into an incredibly effective tool for generating business by building a larger audience for content and establishing connections.

TWM-October-SEO

Free Google Local Duplicate Listing Finder Tool

On Blumenthals.com, Mike Blumenthal writes about a great tool for SEOs. The tool started out as a helping hand for a medical clinic and, as it turns out, works wonders for helping SEOs find duplicate local listings.

A Google Analytics Setup Checklist

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Brian Massey explains on Marketing Land how to set up Google Analytics to make sure you’re making the most out of your data. He talks about domains and subdomains, RAW data and TEST views and many other things you need to get right to get the most bang for your analytic buck.

The Scariest Penalties of Bad SEO- and How to Recover From ThemScariest-Penalties-of-Bad-SEO-300x300

Kristen Geil wrote an article about the penalties bad SEO practices can cause. In her article, Geil goes over specific SEO crimes and how to recover from them if you find your site guilty as charged.

TWM-October-Link-Building

Open Site Explorer’s New Link Building Opportunities Section (and a Slight Redesign)

Rand Fishkin posted on Moz about updates to Open Site Explorer including new features that will make a link builder’s life easier. The new link intersect tab will help you find pages linking to your competitors but not you.

A way of Link Building that even The Pope may like!blog-post-300x212

Philip Blomsterberg wrote an article on Majestic about broken link building. In his article, Blomsterberg goes over the two methods he uses to do the whitest of “white hat” link building, goes through the process with step-by-step reference images and finishes up with research and advice.

TWM-October-Upcoming-Events

October 22-24, 2014: Information Development World San Jose, CA

November 3-6, 2014: ClickZ Live Chicago, IL

November 11-13, 2014: Internet Summit Raleigh, NC

November 13-14, 2014: SMX Milan Milan, Italy

November 17-19, 2014: Content Strategy Applied USA San Jose, CA

November 19-20, 2014: SMX Social Las Vegas, NV

December 9-10, 2014: Dallas Digital Summit Dallas, TX