01 May 2015

The Weekly Measure: Twitter Paid Promotion, White Hat Link Building Tactics & Local SEO for Small Business Owners

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

The Print Magazine Hoax: 10 Overlooked Lessons on Writing Great Content

Demian Farnworth posted an article on Copyblogger about content creation. His ten lessons for writing great content include injecting observant commentary, wielding charming stories and being a credible authority.

A Defense of “Small Content”: 6 Shorter Blog Post Types that Still Work

In an article on Search Engine Journal, Tom Demers defended short content. He walks readers through six shorter content types that can be effective in less than a thousand words.

Paid Search

PPC Ad Copy Creation: Where To Start?

Melissa Mackey offered advice on how to approach ad copy creation in a post on Beyond the Paid. Mackey’s process includes steps such as making sure ad groups are tightly themed, incorporating the keyword into the copy whenever possible and taking keyword volume into account.

How To Go About Adding To Your PPC Mix

Daniel Friscia wrote an article about expanding PPC efforts beyond Google Adwords and Bing Ads. He first touches upon goal identification and starting PPC efforts from scratch. He then elaborates into taking the next step in moving onto other channels such as Facebook, LinkedIn and Remarketing.

Social Media

How to Get More Visibility for Your Event through Social Media

Amanda DiSilvestro posted on the Higher Visibility blog about increasing visibility for events on social media. DiSilvestro covers tips and tricks to utilize before an event, during an event and after an event.

How to Do Paid Promotion on Twitter the Right Way

On Content Marketing Institute, Chuck Frey shared five types of Twitter paid promotions meant to help generate leads, build an audience and amplify content. These paid methods include promoted tweets, promoted accounts, website cards, lead generation cards and sponsored tweets. He also gives some additional tips at the end of his post regarding targeting criteria and provided metrics.

SEO

The Small Business Owner’s Guide to Local SEO

Andre Willis of Vertical Measures posted a guide to local SEO for small business owners. Willis explains the importance creating a Google Business page, building directory listings, earning local mentions, utilizing data aggregators and website optimization. He also provides a local SEO checklist at the end of his post.

SEO 101 Series: Page title Tags and Meta Descriptions

seo-101-series-meta-tagsIn another post on the Vertical Measures blog by Andre Willis, page title tags and meta descriptions are discussed in part three of six of Vertical Measures’ SEO 101 series. He explores how to find these two popular types of meta tags and their importance to the SEO process.

Link Building

Don’t Buy My Links, Buy My Expertise

On Search Engine Journal, Jesse Stoler posted about the danger of demanding quantity over quality when it comes to link building. Stoler explains what companies should look for when hiring an agency or team of link builders as well as the three stages of a campaign.

How to Build Inbound Links the White Hat Way

Nicole Ende gathered information on link building strategies in an article on the Hubspot blog. She begins by defining link building before sharing some black hat tactics to avoid and some white hat tactics to utilize.

When Disavowing Links At The Domain Level, Don’t Let Your Machete Turn Into A Guillotine

Glenn Gabe wrote a post about how to go about disavowing links at the domain level on Search Engine Land. Gabe provides readers with his five step disavow process to ensure that the wrong domains aren’t affected.

The Value of Links

Cory Collins wrote an article on Search Engine Watch on the value of links. He details how links are a fundamental element of the World Wide Web, how critical they are to discovering new sites, how valuable they are in marketing and how critical they are to search visibility.

Upcoming Events

May 12-14, 2015: Content Marketing Conference – Las Vegas, NV

  • We’ll be teaching at this conference! Join our full day certification Content Marketing Workshop at the first ever Content Marketing Conference.

May 13-14, 2015: Conversion Conference – Las Vegas, NV

May 19-20, 2015: Digital Summit Atlanta – Atlanta, Georgia

May 19-21, 2015: SMX London – London, England

May 27-28, 2015: DigiMarCon West – Los Angeles, California

May 27-28, 2015: SMX Sydney – Syndney, Australia

May 27-29, 2015: PeSA Internet Conference – Brisbane, Austalia