The Weekly Measure: Twitter Ads, Bad Link Characteristics & Using Hreflang Tags
Vertical Measures presents to you this week’s round-up of the best in content marketing, SEO, paid search, social media, and link building. We’re constantly on the lookout for great new articles, informing you of each week’s best innovative strategies and ideas for promoting clients and reaching customers, as well as upcoming Internet marketing conferences and webinars. This is the Weekly Measure, and we look forward to helping you stay connected every week.
Joe Pulizzi posted about the direction of content marketing in 2016 on Content Marketing Institute. Included within his post is a SlideShare presentation of over forty predictions from industry experts such as Robert Rose, Jay Baer and Vertical Measures CEO Arnie Kuenn.
Quinn Whissen of Vertical Measures wrote about content marketing strategy development on Marketing Land. Whissen elaborates on the idea of the “1-Hour Rule” necessary for aligning with one’s team to formulate a sound strategy. She also provides eight checkpoints to use in the process to make the most effective use of the team’s hour.
Alex Barca shared an infographic created by Curata about content marketing trends to look out for in 2016. The ideas of what content marketing will look like in the new year from industry influencers such as the CEO of Vertical Measures, Arnie Kuenn, are explored and separated into five major categories which are further explained in the infographic.
Jen Carpenter posted about using Twitter ads for business advertising on the Vertical Measures blog. She provides a step-by-step guide for setting up these ads as well as a link to Vertical Measures’ free guide titled “Beginner’s Guide to Content Promotion.”
Carrie Albright looked into paid search in the new year to assist readers in how to best estimate their budgets on PPC Hero. Albright talks about the metrics to focus on and how to bring them all together into an informative deliverable.
Heike Young examined the top social media campaigns of 2015 on the Salesforce blog. Campaigns from top brands on platforms such as Twitter, Facebook and Vine are put under the microscope to determine what led to their successes.
Kristi Hines delved into social media competitor analysis on Social Media Examiner. She discusses how to analyze competitor’s social media use and apply that data to improve one’s own strategies.
On-Page SEO issues were the topic of discussion in an article by David Wallace on SearchRank. An infographic developed by Raven Tools within Wallace’s post points out the five most common issues that can arise when implementing SEO best practices.
In a continuation of Vertical Measures’ SEO 202 Series, Christina Hecht shared how to use the hreflang tag to help expand content marketing efforts internationally in a short video. It explains how these tags work and how to properly implement them.
David Farkas posted about the role of content in building links on Search Engine Journal. Farkas aims to show readers what type of content to focus on to get better quality links and what types of content they should avoid.
Jayson DeMers wrote about the characteristics of a link that can make it bad for SEO on Search Engine Land. The seven listed characteristics include things such as questionable domain metrics, links obtained from reciprocal exchanges and suspicious keyword-matched anchor text.
- Be sure to check out Arnie Kuenn’s half-day workshop on “The Proven 8-Step Formula to Content Marketing” as well as his presentation on research tactics for content topics.
About Glen Fisher
Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.