31 Mar 2017

The Weekly Measure: Traffic-Boosting SEO, Social Media ROI & Editorial Planning

The Weekly Measure returns every Friday to deliver a curated list of content marketing, paid search, social media, search engine optimization and link building news cherry picked from sites throughout the week.

Content Marketing

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3 Tips to Get More Attention with Localized Content Marketing

– Marketing Insider Group

 

Localized content marketing is simply directing your efforts toward your local target market. See 3 tips on getting more attention all while fueling SEO.

5 Powerful Lessons Content Marketers Can Learn from Journalism

– Act-On

 

Improve your content marketing by swiping powerful lessons from journalism.

Why You Need Content Strategy Before Editorial Planning

– Content Marketing Institute

 

Don’t confuse your editorial plan for your content strategy. Here’s what you need to know.

Paid Search

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Why PPC Clicks And PPC Sessions Never Match

– PPC Hero

 

There are many reasons why Analytics clicks and sessions don’t match. Read on to find out why.

AdWords Dynamic Search Ads gain page feeds, will soon support expanded text ads

– Search Engine Land

 

Page feeds are designed to give advertisers more control over which URLs to associate with a DSA campaign.

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Social Media

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The Ultimate Cheat Sheet of Social Media Photo & Image Sizes

– Hubspot

 

Uncover the the sizes and dimensions for shared visual content on Facebook, Twitter, LinkedIn, Instagram, and more.

A Comprehensive Guide to Social Media ROI

– Hootsuite

 

Measuring and proving social media ROI lets marketers put more time and resources into what’s working and improve the tactics that aren’t delivering value.

6 Useful Social Media Tools for Marketers

– Social Media Examiner

 

Do you need some new social media marketing tools? Discover six tools that will improve your social media marketing workflow.

Search Engine Optimization

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Avoid Content Obscurity With 5 Traffic-Boosting SEO Steps

– Content Marketing Institute

 

Want to get better SEO results from your content? Don’t create more before you start with these five steps.

What The Future Holds for SEO Trends in 2017

– Vertical Measures

 

Mobile, voice search, RankBrain, and Fred. What do all of these things have in common? These SEO trends may shape your website performance in 2017 and beyond.

How to Increase SEO Traffic by Updating & Thickening Old Blog Posts

– Search Engine Journal

 

A step-by-step process for identifying your most popular older blog posts, and then updating those posts to help grow organic traffic to your site.

Link Building

4 Major Barriers to Being Linkable

– Search Engine Land

 

Columnist Julie Joyce explores some of the most common issues that interfere with naturally attracting good links.

Is Broken Link Building Right for You?

– NeilPatel.com

 

Earning quality links through the production of relevant, value-driven content is one of the best ways to improve your domain’s organic search traffic.

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