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17 Jan 2014

The Weekly Measure: Top Internet Marketing News, Tools, & Events-January 17, 2014

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The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

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It’s 2014–Is Your Content Mobile Ready?

Arnie Kuenn of Vertical Measures explains the importance of your content being mobile-ready in 2014. Build a website that also has a mobile website; responsive design can optimize your website for desktop as well as mobile; and a mobile app makes your website mobile ready. Make sure your text is easy to read, reduce the number and size of images, and provide mobile friendly video.

8 reasons to hire a journalist as your next marketer

Michelle Hill of Ragan’s PR Daily shares eight reasons to hire a journalist as your next marketer. A journalist is a thought leader who can entertain your audience, increase your content ‘stickiness’, increase click-through rates, deliver high quality content, soft-pedal the sales pitch, meet your deadlines, and stay within the law.

What Internet Marketing Clients Are Worried About for 2014                      what-internet-marketing-clients-are-worried-about-in-2014

Blake Pappas of Vertical Measures explains what internet marketing clients fear the most in 2014. Clients want to be sure that the previous keywords and anchor text will not penalize them now. Clients need to understand they will be held accountable for the marketing strategy. Technical innovation is always growing, as well as create content as smoothly as possible, and more!

10 Ways To Create Unique Content

Jack Van Jaarsveld of Brief SEO shares 10 ways to create unique content Google will find valuable. Look for magazines in your niche, tell your personal stories, do a case study, add some controversy, get a feel for other people’s blogs, use Google Keyword Planner and forums to see where your niche hangs out, just start writing, share technical information, and utilize Yahoo Answers.

“As blogger and web owners we all make a million excuses as to why we can’t add more content. But we really need to realize that, that’s all they are, just excuses.” – Jack Van Jaarsveld, Brief SEO

Content Plus Social is A Sweet Sing Song to Sing-Interview with Amy Higgins of Concur

Lee Olden of Top Rank Online Marketing interviewed Amy Higgins of Concur about the “beautiful song” content and social can create. Amy suggests to create content that would be well received on social. According to Amy, don’t believe that you can’t record ROI in social media “rumor.”

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Start The New Year With A PPC Health Check: Part 1

Rebekah Diedo of Periscopix explains the importance of starting 2014 off with a PPC health check. Have you figured out what campaigns or Ad groups are working the most effectively? Make sure you are tracking conversions well. Find out if your budget is efficient.

Getting Started with AdWords Location Based Bid Adjustments

Sarah Peduzzi of LunaMetrics explains how to get started with AdWords location bid adjustments. Discover where your Geo strengths lie, calculate the Bid adjustment per location, then look at the data.

AdWords Techniques You Are Probably Not Using But Should Be

Mark Meyerson explains some AdWords techniques that you should be using. As a SEO Consultant, Meyerson stresses Dynamic Remarketing, review extensions, mobile optimized ads, attribution modelling, and call tracking.

Is Your PPC Account Running On Autopilot?

Kayla Kurts at PPC Hero explain how your PPC account could be running on autopilot, and how to change that. Don’t just settle for the goals you have already set, continue to create new goals for your PPC account. Avoid falling into the same routine with your PPC account. Perhaps seek out help from an agency if you are having trouble if there are more than one person on the account.

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6 Facebook Marketing Tips for Managing Your Facebook Page

Jim Belosic of Shortstack.com explains six Facebook marketing tips for managing your Facebook page.  Check your wall-posting preferences, use insights to determine what’s working for your page, assign admin roles, choose your featured Likes, bookmark Facebook’s Page Guidelines, reacquaint yourself with what’s changed recently, and use Facebook as a page instead of yourself.

How Local Businesses Can Leverage Twitter’s New Nearby Feature

Wesley Young of Public Policy and Search Association explains how businesses should be using Twitter’s new nearby feature. This feature allows users to view other people who may be Tweeting nearby granted the location setting is turned on your mobile device.

Beyonce vs Sharknado: Social Media Buzz                                    #Beyonce vs. #sharknado Social Media Buzz

Daniel Dannenberg of Vertical Measures created this datagaphic comparing the social media buzz between Beyonce’s “Beyonce” album, and the film “Sharknado.” The datagraphic explains the rate of Tweets per minute over a 24 hour period.

Four Steps to Achieving Your Social Media Goals

Melissa Burkheimer shares four steps to achieving your social media goals. Set realistic goals for your business, learn how much you can help your customer, determine your traffic sources, & build your content strategy.

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Google Plus Authorship: One Critical Thing You Need to Know

Samuel Scott of The Cline Group explains one critical Google+ authorship thing you should know. Make sure you know Google’s guildelines for Google+ Authorship first. Then effectively implement them into your website especially if you use WordPress. An error can occur if you aren’t aware of SEO plugin settings.

How to Create a Prioritized SEO Action Plan                       SEO

Kristina Kledzik of Distilled explains how to create a prioritized SEO action plan. Start by writing concrete actions, prioritizing recommendations, figuring out why pages don’t rank, clarifying confusing content, identifying resources, estimating cost, & prioritizing SEO actions.

Free Local SEO Tools that Belong in Your Kit

Miriam Ellis of Solas Web Design shares free local SEO tools that you should be using. Make sure to get listed in Bing, Google+ Places, Facebook, and Yelp listings. Google Places for Businesses Analysis Tool, and more!

How To Write Meta Descriptions For Maximum Clicks

The folks at Raven explain how to write meta descriptions for maximum clicks. You want the descriptions to represent the link well in Google SERPs. Keep the length to 159 characters maximum. Capitalization and special characters need to follow the basic rules of the internet.

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Linking the Google Way in 2014

Chuck Price of Measurable SEO explains how to build links Google will find valuable in 2014. Try linking internally as well as checking for links that may be broken. Before linking externally, consider the reasons a website would want to link to you, and find the value in that link.

“For those who have wondered “what would Google do?”, now you have an answer. If you’re considering a link building campaign in 2014, following their lead is a good place to start.” –Chuck Price, Measurable SEO

Only 15% Say The Disavow Tool Benefits Their Rankings

Barry Schwartz of Search Engine Roundtable shares thoughts on the results Google’s Disavow Tool has produced. Only 15% of people polled have said it has helped their search rankings. Keep in mind disavowing links won’t necessarily improve your search rankings. It’s right to remove the penalty, but you must create better links to improve rankings.

Creating Links That Offer The Best User Experience

Erin Everhart of 352 explains the ways you can create links for a better user experience. Most of link building is focused on where the links should go. Formatting, as in making the links visible in text, is important to driving traffic, and for the overall value of the link. Perform user research then build links from connecting with your users.

The Power of Authors and Content for Link Building

Matthew Barby of Wyatt International explains the power of authors and content for link building. Search for authors, then content. Use tools to find popular content, find the content creators, gather author stats, find the content influencers, build relationships with authors, create quality content assets, & utilize the authors distribution routes to cash in on links.

Penguin VS. Unnatural Link Warnings

Daniel Kosir of Search Engine People explains the difference between Penguin penalties and unnatural link warnings. Manual warnings are when a person manually reports that you may be using unnatural link techniques. Penguin penalities come from the algorithm Google produces, and affects rankings. Koisr offers ways to address both a manual penalty as well as a Penguin penalty.

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January 23-24, 2014: Measuring Marketing ROI Los Angeles, CA

January 26-29, 2014: Solid Works World San Diego, CA

January 29-30, 2014: Email Marketing Boot Camp Philadelphia, PA

January 27-31, 2014: Google Analytics & AdWords Training Boston, MA

January 27-31, 2014: Google Analytics & AdWords Training Pittsburgh, PA

February 3-5, 2014: Google Analytics & Google AdWords Training Miami, FL

February 5-7, 2014 Social Media Strategies Summit Las Vegas, NV

February 24-28, 2014: Google Anaylitics & AdWords Training New York City, NY

February 28, 2014: SearchFest Portland, OR

March 5, 2014: Harness the Power of Gamification in Your Marketing Strategy Philadelphia, PA

March 11-13, 2014: SMX San Jose, CA

March 16-20, 2014: eMetrics & Conversion Conference San Francisco, CA

March 17-20, 2014: Pubcon New Orleans, LA

March 17-18, 2014: Health Care Marketing San Francisco, CA

4 Comments

  • Dan Jan 19, 2014

    I certainly agree with the dynamic remarketing suggestion; I’ve just written a blog post about how ecommerce retailers can benefit from dynamic remarketing: http://www.inbounddan.com/dynamic-remarketing-guide-for-ecommerce/

  • Matthew Barby Jan 20, 2014

    Hey Brooke, thanks for adding me to this round-up. Some of the content you’ve shared is great and gave me some more weekend reading!

  • Brooke Brown Jan 20, 2014

    You’re welcome Matthew. Thank you for reading, and the kind comments. Enjoy your reading!

  • Brooke Brown Jan 20, 2014

    Thank you for your suggestion Dan. Perhaps it will be included on another week’s edition.