03 Jul 2015

The Weekly Measure: Top Content Marketing Influencers, Implementing Hreflang Tags & Outdated Link Building Techniques

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

How to Promote an Event Using Online Marketing [Infographic]

Lindsay Kolowich shared an infographic on HubSpot about using online marketing for event promotion. The infographic acts as a best practices guide for email marketing, mobile, SEO, social media and ticketing.

Content Marketing 2015: Top 100 Influencers & Brands

Arthur Hilhorst shared the top one hundred content marketing influencers and brands of 2015 in a post on the Onalytica blog. The top influencers list includes experts such as CEO of Vertical Measures Arnie Kuenn, Joe Pulizzi and Lee Odden. Vertical Measures makes the top brands list along with other active and authoritative ones such as Hubspot and Content Marketing Institute.

10 Stupidly Simple “Hacks” To Win At Content Marketing

Quinn Whissen summarized ten tactics to get better results out of one’s content marketing strategy on Marketing Land. These tactics include getting serious about blog subscription forms, A/B testing email sender names and making link earning a priority.

How to Get Guest Posts Published on Top Sites

On Content Marketing Institute, Mike Fishbein wrote an article about guest posting. He elaborates on his seven step process for getting published on authoritative, high ranking sites.

Paid Search

The 5 Biggest Don’ts of Paid Search

Diana Pease published the fives biggest don’ts of paid search on Search Engine Watch. Pease analyzes what these mistakes entail and how to avoid them.

Using PPC to Boost Your Company’s Rebrand

Michelle Morgan posted about utilizing PPC during a company rebrand. Within her article, she expands upon specific strategies to use during the process such as bidding on new brand terms and recycling old brand keywords.

Social Media

The 100 Most Popular Emojis on Instagram [Infographic]

Jami Oetting wrote about the most popular emojis utilized on Instagram in an article on Hubspot. The one hundred top emojis ranked by the most frequently shared are included on an infographic. This information is intended to help brands understand the visual language utilized by their audiences and join the conversation with them.

55 Digital Marketing Experts You Should Follow on Social Media

Kristi Hines listed the top fifty-five digital marketing experts to follow on social media in areas such as content marketing, PPC and SEO. These experts include Vertical Measures CEO Arnie Kuenn, Matt Umbro and founder of Moz, Rand Fishkin.


Is Local Directory Traffic On The Rise Again?

Myles Anderson posted on Search Engine Land about local directories. He shares the results of his recent traffic data analysis to determine whether local directories should be given a higher priority in future search marketing strategies.

10 Reasons Why You Should LOVE Hreflang Tags

ten-reasons-why-you-should-love-hreflang-tagsOn the Vertical Measures blog, Art Enke discussed hreflang tags. He explains ten reasons why these tags should be implemented within content from sites with international appeal.

Link Building

Are There Really Any Outdated Link Techniques?

Julie Joyce wrote about link building techniques on Search Engine Watch. She details five techniques often seen as outdated and explores the idea that they can still work in small quantities if done well.

Link Building: Build Links, Traffic & Branding With Content Marketing

Loren Baker posted an article on Business 2 Community about obtaining links through content marketing and promotion. Baker discusses current content marketing trends and how they can be utilized for link building. Within his article, he provides a Slideshare presentation on building links with content syndication as well as a YouTube video that goes into more depth on the current trends listed in his post.

Upcoming Events

July 13-15: MozCon – Seattle, Washington

August 8-11: ASAE Annual Conference – Detroit, Michigan

August 223-26: Dialogue Conference – Sweden

August 24-26: Leads Con – New York

  • Arnie Kuenn will be speaking about creating content audiences will find and love!

September 8-11 – Content Marketing World – Cleveland, Ohio

  • Don’t miss the panel on getting organizational buy-in for content marketing hosted by Arnie Kuenn and several other experts in the field!