29 Dec 2017

The Weekly Measure: The Best of Vertical Measures in 2017

December 29, 2017Internet Marketing

In our final Weekly Measure of 2017, we gathered our best internal content from the year and compiled it into one post. Enjoy!

If you ever have a suggested post, please feel free to email zackj@verticalmeasures.com.

Content Marketing

journey

Using Influencer Marketing Throughout the Digital Buyer’s Journey

– Vertical Measures

 

Using influencer marketing at each stage of the buyer’s journey creates a more holistic content amplification approach – here’s how.

Find Out Which Marketing Influencer You Are

– Vertical Measures

 

Knowing your marketing habits can help capitalize on strengths and shore up weaknesses. Take our quiz to find out which marketing influencer you’re most like.

who-are-you2

Paid Media

use-the-force

5 Google AdWords Features You Should Be Using In 2017

– Vertical Measures

 

Google released several new features for AdWords in 2016 and the 2017, which means there are some new ways for paid advertisers to beef up their campaigns.

Paid Advertising at Each Stage of a Buyer’s Digital Journey

– Vertical Measures

 

Learn how your paid media campaigns should be working in a multi-channel strategy focused on the buyer’s journey to maximize advertising ROI.

cash1

Search Engine Optimization

kitt

Unlocking OK, Google: Voice Search Optimization Tactics You Can Use Right Now

– Vertical Measures

 

Learn three key tactics for improving your website’s visibility for voice search.

A Walkthrough of Structured Data and Schema Markup with Examples

– Vertical Measures

 

Want to improve clicks and conversions from Google’s search results? Learn 12 ways to use structured data and schema to markup your site.

walk through

Link Building

take-advantage

What is a Linkable Asset and How Do I Leverage It?

– Vertical Measures

 

Leveraging a linkable asset is not easy, but if you or your team follow these three basic principles, you’ll be maximizing your website’s content in no time!

Your Recipe for Creating Linkable Content Assets

– Vertical Measures

 

Want to create content that attracts links? Find out the recipe to developing high quality articles, infographics, and videos.

recipe

Conversion Rate Optimization

tell-me-how

How To Do Conversion Rate Optimization

– Vertical Measures

 

Use conversion rate optimization (CRO) to see how people interact with your site before converting. Learn how to use CRO to boost conversions on your site.

A Landing Page Odyssey: Conversion-focused Landing Page Tips

– Vertical Measures

 

Great landing pages can lead to higher conversion rates and more business. Learn how to create conversion-focused landing pages based on these 8 easy steps.

tips

Content Amplification

success2

Measuring Amplification ROI: 5 Keys to Success

– Vertical Measures

 

To amplify content is to utilize paid and owned media that promotes your brand’s best performing content. Find out how to measure your amplification efforts.

5 Effective Ways to Amplify Your Content

– Vertical Measures

 

Learn how to amplify all your fantastic content with help from industry experts including Andy Crestodina, Shane Barker, Melanie Deziel, Erik Solan and more!

effective
blog

Want to read more of our content?

Every week, our award-winning blog publishes fresh, original content that engages and entertains. Click below if you’d like to be added to our subscription list.

Subscribe to the Blog!