04 May 2018

The Weekly Measure: Taylor Swift Marketing, Reddit Marketing & Content Marketing

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Content Marketing

1

54 Content Marketing Stats to Guide Your 2018 Strategy

– SnapApp

 

SnapApp gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018.

How to Be a Better Content Marketing Writer, Taylor Swift Style

– Curata

 

Curata takes a look at five tips that can avoid any bad blood between you and your writing.

2

Social Media

3

The Facebook Algorithm Survival Checklist

– Vertical Measures

 

Download our FREE Facebook Algorithm Survival Checklist to ensure that your profile is addressing key SEO, Paid Media and content considerations.

Reddit for Marketing? Hell No, Except in This One Case

– Content Marketing Institute

 

Follow this insider’s advice on the only way marketers should every use Reddit.

4

Search Engine Optimization

5

Google: Expect “Extreme” Ranking Fluctuations When Publishing New Content

– Search Engine Journal

 

Google’s John Mueller stated this week that “extreme” ranking fluctuations may occur after publishing new content.

Google Updates Recipe Markup for Google Search & Google Assistant

– Search Engine Land

 

Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google Assistant.

6

Link Building

7

Efficient Link Reclamation: How to Speed Up & Scale Your Efforts

– Moz

 

In this post, learn which tools get the job done and how to apply them to speed up and scale your link reclamation.

Announcing Link Explorer, Moz’s New Link Building Tool

– Moz

 

It’s bigger, fresher, and much, much faster than Moz’s legacy link tech. And they’re just getting started! Learn what’s new and take Link Explorer for a spin.

8

Conversion Rate Optimization

9

CRO Value Forecast Calculator

– Vertical Measures

 

Conversion rate optimization is the science of optimizing your website to achieve business goals. By optimizing your website, you can achieve real revenue.

How to Increase Organic Traffic to a Page Through UX Analysis

– SEMrush

 

Can better UX influence ranking for a page? How can you measure it? And if so, what should we do? SEMrush tries to persuade you that UX is necessary for SEO.

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