24 Mar 2017

The Weekly Measure: Taking on Amazon, Twitter Verification & Exact Match

The Weekly Measure returns every Friday to deliver a curated list of content marketing, paid search, social media, search engine optimization and link building news cherry picked from sites throughout the week.

Content Marketing

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3 Infographic ROI Case Studies: Traffic, Engagement, Links

– Vertical Measures

 

Infographics may take a lot of effort, but these 3 case studies prove that taking the time to create this visual content format is worth the ROI.

Latest Research on Top-Performing Technology Marketers Use of Content

– Content Marketing Institute

 

Learn what distinguishes the top performers in Content Marketing Institute’s Technology Content Marketing 2017: Benchmarks, Budgets, and Trends report.

7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

– Marketing Insider Group

 

There is one secret weapon that many e-commerce retailers are using to win the David vs Goliath battle is content marketing. It’s an extremely effective way to carve out a niche and build a following of loyal customers.

Paid Search

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Cashing in With ABM Strategies in Existing PPC Accounts

– Clix Marketing

 

Find out how you can cash in with account-based marketing without new channels or fancy tools.

Reminder: Google Is An Ad Company

– Lifehacker

 

Google is a massive company that does a lot of things. It gives you email, a cool search engine, a fantastic Maps app, and plenty of cloud storage, all for free. We also tend to forget that it’s an ad company. Until an ad pops up on someone’s Google Home device, anyway.

The Step-By-Step Guide to Testing Voice Search Via PPC

– Moz

 

Conversational interfaces are becoming more and more popular, but it’s hard to know where to start when it comes to voice search. A $50 PPC budget is enough to jumpstart your voice search keyword list and strategy — learn how in this step-by-step guide.

Social Media

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How to Get Verified on Twitter: The Essential Guide for Marketers

– Hootsuite

 

Learning how to get verified on Twitter is a key step towards building a credible brand. This guide shows you how to boost your chances of being approved.

Why Plan a Social Media Takeover?

– Act-On

 

Should you plan a social media takeover? Learn the benefits and tips for greater success.

How to Use Twitter to Drive More Traffic to Your Blog

– Social Media Examiner

 

Want more people to share your blog posts on Twitter? Discover seven ways to effectively promote your blog posts on Twitter without any ad spend.

Search Engine Optimization

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Seriously, Google, can you just make exact match exact?

– Search Engine Land

 

In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control.

Increase Your E-Commerce Conversion Rate Using Google Analytics

– Search Engine Journal

 

Is your online store having trouble converting sales? Here’s how to increase your eCommerce conversion rate using Google Analytics.

The Future of SEO Trends in 2017 & Beyond

– Vertical Measures

 

Download this free guide that dives into how SEO is expected to change and grow in 2017 and beyond. Includes 6 expert predictions from industry insiders!

Link Building

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5 ways site audits prepare you for a link building campaign

– Raven

 

If you’re planning to do a link building campaign, you should perform a technical SEO site audit first. Here are 5 key areas you should focus on.

Is Manual Link Building Becoming Obsolete?

– CognitiveSEO

 

The fact is most manual link building strategies have become a way of manipulating Google’s search results and as a consequence they aren’t viable anymore.

9 Link Building Resources That’ll Increase Your Search Rankings

– NeilPatel.com

 

What if you could access the most updated resources that would help you build the right links? Find out how with the help of Neil Patel.

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