07 Oct 2016

The Weekly Measure: Taking Brand Marketing Visual, Making PPC and SEO Work Together & Post Penguin 4.0 Link Building

The Weekly Measure is a compilation of internet marketing news highlights published on the Vertical Measures blog every Friday. Each week, we draw together the latest in content marketing, paid search, social media, search engine optimization and link building tips, tricks and updates for your reading convenience. We also include a continually updated list of internet marketing conferences taking place in cities around the world. Make the Weekly Measure your source for industry news and keep with us each week as we continue to keep you educated on all things internet marketing!

Content Marketing

How to Keep Google From Penalizing Your Syndicated Content

Randy Appuzzo posted about how to keep syndicated content from being penalized by Google on Content Marketing Institute. Appuzzo distinguishes the differences between duplicate and syndicated content for readers to help them avoid unnecessary and harmful penalties.

3 Reasons Why Brand Marketing Needs to Go Visual

Steve Olenski highlighted the need for brands to go visual with their marketing efforts on Marketing Insider Group. He expands upon three reasons brand marketing needs to shift to a visual approach.

Paid Search

The Most Effective PPC Channels

Ayaz Nanji posted on MarketingProfs about the most effective PPC channels. Drawing from a study done by Hanapin Marketing, the post identifies the six most effective channels and how brands and agencies feel about their PPC successes during the year using them.

SEO and PPC Working Together

Izabela Wisniewska wrote about how SEO and PPC can work together on PPC.org. She offers up several points on how the two strategies can intertwine and produce positive results.

Social Media

12-Step Guide for Social Media Marketing Success (Infographic)

Kimberlee Morrison made a post containing an infographic created by SocialMediaMarketo on AdWeek. The infographic covers twelve steps small businesses and start-ups should look to take in order to create a efficient social media strategy.

How to Create Social Media Buttons for All the Top Social Networks

Sophia Bernazzani published a guide to social media buttons on the HubSpot blog. Bernazzani details the differences between share and follow buttons as well as how to create them for the six biggest social networks.


Google and Progressive Web Apps: The Mobile Experience and SEO

In an article on Search Engine Land, Jim Yu detailed Progressive Web Apps. He details how they work, their key benefits and SEO recommendations to make them groove with Google.

Paid Search vs. Paid Social: How to Design the Ideal Marketing Mix

AJ Wilcox sought to drive home the importance of paid search and social integration in his Marketing Land column. Wilcox explains how to design the most effective mix of the two to drive marketing efforts.

Link Building

Authority & Link Building with Real-Time Penguin

Marcus Miller posted on Search Engine Land about what the real time Penguin filter updates mean for link building. Miller summarizes two key points of Google’s Penguin 4.0 announcement, exactly what Google is looking for now in regards to links and tactics that are friendly in the post 4.0 world.

Does Google’s Penguin 4.0 Herald the Return of Link-Building?

Nick Thompson wrote about the continued importance of link building for modern SEO strategies on PerformanceIN. He stresses the importance of quality links and the role the recent Penguin update plays in driving this point home.

Upcoming Events

October 11 – 12: Digital Summit – Detroit, Michigan

  • Quinn Whissen will be hosting a pre-conference workshop focusing on Vertical Measures’ 8 steps to success, as well as presenting on how to increase traffic from existing content during the main conference

October 11 – 13: Pubcon – Las Vegas, Nevada

October 18 – 19: Digital Marketing World Forum – New York, New York

October 18 – 21: MarketingProfs Marketing Forum – Boston, Massachusetts