05 Aug 2016

The Weekly Measure: Supporting Business Goals With Content, How to Use the New Twitter Dashboard & the Relationship Between Content Marketing and Link Building

At the end of every week Vertical Measures highlights immediately relevant internet marketing news in the Weekly Measure. We peruse industry news outlets and draw together the latest stories from the field of content marketing, paid search, social media, search engine optimization and link building. We also provide a handy schedule at the end of each post of upcoming conferences for those who seek to take their learning to the next level. Keep with the Weekly Measure each week as we continue to provide the latest internet marketing news.

Content Marketing

Does Your Content Marketing Support Your Business Goals?

does-your-content-marketing-support-your-business-goalsJeff Hinkle of Vertical Measures looked at how to determine if published content is supporting one’s business goals. Hinkle lists four standards that content should be meeting in order to fulfill its role as an effective marketing tool.

3 Smart Moves that Supercharge Sales Funnels with Content

Amanda Cook wrote on Copyblogger about how to supercharge sales funnels with content. Cook shares three ways to ensure posted content generates leads and has shareability.

Paid Search

Are Your PPC Accounts Ready for Fall?

Andrea Taylor discussed how to prepare PPC accounts for the fall on the Clix Marketing blog. She focuses on back to school prep, diving into new channels, taking advantage of new ads features, account cleanup and continued learning to stay ahead of the curve.

Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed)

Pauline Jakober wrote an article on Search Engine Watch about a new way to track AdWords sitelinks in Google Analytics. Jakober gives readers the rundown on the specifics of the features and compares it to the older version in order to track the changes that have been made.

Social Media

The Future of Social Video: A Brief Look Into What’s Next [Infographic]

Lindsay Kolowich shared an infographic created by Animoto covering the future of video on social media on Hubspot. The infographic lays out how better business results are being achieved through use of video, which platforms are currently the top hosting dogs, and how video and mobile marketing fit together.

How to Use the Twitter Dashboard

Kevin Ho published a guide to the new Twitter dashboard on Social Media Examiner. Ho walks readers through a step by step process for getting started with the dashboard and how to use it to better manage Twitter marketing campaigns.

SEO

Link Prospecting Tips and Tricks

Andrew Dennis shared link generation tips in his post on Search Engine Land. He explains how to better find link opportunities and provides a list of tools to help in the process.

A Different Kind of SEO: 5 Big Challenges One Niche Faces in Google

Alexandra Tachalova examined the relationship between the legal field and local search on Moz. Tachalova dives into the top five challenges companies in the legal niche face and how to overcome them.

Link Building

Link Profile Analysis: How to Prevent Penalties by Being Proactive

Brian Harnish posted on Search Engine Land about link profile maintenance. He talks about how to analyze links in order to identify potential harmful ones and avoid penalties.

Why Content Marketing Complements (but doesn’t replace) Link Building

Andrew Dennis wrote an article covering the relationship between content marketing and link building on Biznology. Dennis sheds light on how the two strategies complement each other and stresses the continuing importance of links as a ranking signal.

Upcoming Events

August 8: AVMA – San Antonio, Texas

  • Arnie Kuenn will be speaking as part of a “Why Online Marketing” presentation

August 22 – 24: LeadsCon: New York, New York

August 23 – 24: Digital Summit – Philadelphia, Pennsylvania

August 28 – 30: Dialogue Conference – Sweden