06 Feb 2015

The Weekly Measure: Social SEO Optimization, Link Building Successes & Utilizing Remarketing for Content Strategy

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

11 Genius Ways to Repurpose Content

Megan Marrs wrote an article on the WordStream blog about repurposing content. She briefly discusses why content should be repurposed before going into eleven different ways to go about the process.

How to Use Remarketing to Supercharge your Content Marketing

how-to-use-remarketing Zach Etten of Vertical Measures posted about using remarketing to amp up content marketing efforts. Etten begins with an example of how a targeted remarketing campaign can build and retain one’s customer base. He then explains how combining the insight and persistence of remarketing with carefully targeted content can create a powerhouse marketing strategy.

Paid Search

4 Reasons You Should Run a Paid Search Campaign With an Already Successful SEO Strategy

Jay Taylor wrote a post on Search Engine Watch about why one should run a paid search campaign with an already successful SEO strategy. He provides four reasons including organic rankings are volatile while ad rank is not, visbility can be doubled and both click-throughs and probability of conversion increase.

Increase Conversion Rate Of Click Through Landing Pages

increase-conversion-rateWill Green offers insight on the importance of the landing page in a PPC campaign in an article on PPC.org. Green explains three ways to increase the conversion rate of click-through landing pages.

Social Media

7 Dos and Don’ts to Optimize Your Professional Services Firm’s Web Presence

Andy Franco posted on Social Media Today about optimizing professional services firm’s web presence. He presents seven do’s and don’ts including do track visitor behavior, do paid search optimization and don’t misuse email marketing.

Maximising Social SEO

maximising-social-seoJustin Wilson wrote an article on Business 2 Community about how to optimize social profiles and social content for search engines. Wilson shares some handy pointers for Twitter, Facebook, YouTube, Pinterest and Instagram.

SEO

Dealing With That Key Exec Who Thinks All SEO Is Spam

Eric Enge offered advice on how to convince executives who have bought into SEO’s bad reputation of its actual benefits in an article on Search Engine Land. Enge advises to approach the reputation problem head on by attacking two key misconceptions: what SEOs really do with websites and dispelling the idea of link building as spammy by explaining the truth about modern link building practices.

How to Make the Most Out of an International SEO Campaign

how-to-make-the-most-out-of-an-international-seo-campaign On Search Engine Watch, Marcela De Vivo wrote about international SEO campaign strategy. She offers four tips to make the most out of an international campaign such as specifying a target audience, developing a marketing strategy, and analytics.

Link Building

2014 Link Building Success Stories – SEO Experts Share Their Stories

Cory Collins posted to Linkarati about what worked for link building in 2014. Collins compiles fifty success stories from fifty industry experts such as Neil Patel, Erin Everhart and Jennifer Van Iderstyne.

5 Pieces Of Content: 25 Link Ideas

link-ideasJulie Joyce wrote an article on Search Engine Land about getting links in posts on other sites. Her article acts as a brainstorming session for building links within content by providing five example articles with five ideas per example on how to obtain a link within each article.

Upcoming Events

February 27, 2015: Searchfest – Portland, OR

March 2-4, 2015: LeadsCon Las – Vegas, NV

March 3-5, 2015: SMX West – San Jose, TX

March 16-18, 2015: Content Marketing World – Sydney, Australia

March 17-18, 2015: SMX Munich – Munich

March 19-20, 2015: Content Marketing World – Singapore

March 23-25, 2015: Intelligent Content Conference – San Francisco

March 25-27, 2015: Social Media Marketing World – San Diego

1 Comment

  • Cory Collins Feb 06, 2015

    Thanks for including our roundup Glen! It’s one of my favorite posts we put together all year. Big thanks to my team for all the help – they did most of the work rounding up the contributions. I mostly just pieced the whole thing together :)