The Weekly Measure: Social Customer Service, Challenges In Link Building & the Necessity of a Budget for Content
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Mike Huber of Vertical Measures wrote about the necessity for companies to create a budget for content marketing as they look toward 2016. Mike explains the advantages of content marketing versus traditional advertising and looks at how to determine a budget for the strategy.
Demian Farnworth posted on Copyblogger about how to continue to build authority for matured content. He explores five ways to adjust one’s content strategy to sustain momentum and deepen authority with an audience.
Margot de Cunha shared ten alarming signs that indicate help is required with a PPC campaign. She also writes on how to go about getting help for each problem listed.
Purna Virji wrote about how retailers banking on a highly profitable Halloween season can prepare their PPC campaigns to target shoppers. Virji provides five optimizations to help put one’s company ahead of the competition.
Kimberlee Morrison shared an infographic created by Sprout Social about online customer service on Adweek. Her article discusses the increase of customers looking to social for customer support and the overall decrease in response rates. Looking at how only seven out of eight customer questions via social channels go unanswered, the infographic covers the urgency of social customer questions by laying out which geographic areas have seen increases and decreases in response times and rates.
Sahail Ashraf wrote an article on the Locowise blog about what types of content companies can post on social media. Ashraf lists thirty-five post ideas including behind the scenes photos, case studies and product giveaways.
Brian Patterson took a look at non-SEO tools that can benefit SEO efforts on Search Engine Land. He details six tools and opens up the comment section for readers to post ones not included in the list that they have found useful.
On Search Engine Watch, Jayson DeMers wrote about how to find high-value long-tail keywords that match the underlying intention behind search behavior. DeMers examines five tools to help find these keywords and provide exactly what users are looking for to provide an overall better experience and increased conversions.
Andrew Dennis posted an article on Search Engine about enterprise link building. He summarizes the challenges and solutions with scalability, integration and brand assimilation.
Andy Kinsy talked about blackhat SEO practices to avoid on Social Media Today. Among these tactics are link exchanges, a tactic that often causes penalties.
- Don’t miss the panel on getting organizational buy-in for content marketing hosted by Arnie Kuenn and several other experts in the field!
About Glen Fisher
Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.