05 May 2017

The Weekly Measure: Snapchat Mistakes, Link Outreach & Google Shopping Ads

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization and link building industry updates.

Content Marketing

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Your Editorial Calendar is Not Your Content Marketing Strategy

– CMI

 

An editorial calendar is not a content marketing strategy. Here’s why you need to know and care about the difference.

Cover All the Bases With 21 Winning Content Marketing Tactics

– CMI

 

Let Content Marketing Institute’s 2017 Content Marketing Playbook be your guide to get the performance of the content marketing tactics on your roster.

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Paid Search

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7 Tips To Optimize Your Bing Shopping Campaign

– PPC Hero

 

We are going to cover 7 areas of fine tuning that can help your Bing Shopping campaign dominate the marketplace.

New Google pilot tests Shopping ads on the Display Network

– Search Engine Land

 

Google Ads will start appearing first on fashion and home design sites.

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Social Media

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8 Snapchat Mistakes to Avoid (and How to Fix Them)

– Hubspot

 

How do you create Snapchat content that gets your followers to stop and watch? Learn from common Snapchat mistakes and our suggestions to avoid them.

5 Social Media Innovations That Are Changing the Retail Industry

– Hootsuite

 

These social media tools are changing the eCommerce and retail industries.

treat yo self

Search Engine Optimization

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SEO Experts You Should Be Following in 2017

– Act-On

 

B2B marketers know they need to improve SEO, but how? Read our recommended SEO Experts You Should Follow in 2017 to help you prioritize your to-do list.

A Walkthrough of Structured Data and Schema Markup with Examples

– Vertical Measures

 

Want to improve clicks and conversions from Google’s search results? Learn 12 ways to use structured data and schema to markup your site.

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Link Building

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34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic

– CMI

 

When you get more backlinks, your search engine rankings can improve. Use these 34 tips plus tools, examples, and more.

How a Link Outreach Campaign Boosts the Value of Your Content

– Search Engine Journal

 

If you’re creating great content that isn’t getting enough exposure, consider a link outreach campaign to increase the value you get from your content.

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