19 Feb 2016

The Weekly Measure: Snapchat Guide, Forgotten Link Building Techniques & Expediting the Content Strategy Process

This week Vertical Measures has a fresh batch of Internet Marketing industry news. Look no further for the latest information on content marketing, SEO, paid search, social media and link building. For those who have kept up with us, we didn’t forget to include upcoming Internet marketing conferences and webinars. For those joining us for the first time, we hope we’ve helped you gather as much information as you can and that you come back next week for the next batch of the best news articles.

Content Marketing

How to Create a Content Strategy in Minutes not Months

how-to-create-a-content-strategy-in-minutesKat Robinson of Vertical Measures wrote about developing a content strategy. She focuses on answering six simple questions that can have a strategy finished and ready to go in as little as twenty minutes!

How to Humanize Your Content

Jessica Ann looked at how to humanize one’s content on Marketing Insider Group. Ann breaks down six guidelines, tips and examples to help writers give their content soul.

Take Your Content From Albatross to Asset: 18 Experts Tell How

On Content Marketing Institute, Marcia Riefer Johnston discussed tips for managing content as a business asset. Eighteen experts such as Vertical Measures’ own Kat Robinson, Lisa Welchman and Buddy Scalera, who are presenting at the Intelligent Content Conference in March, weigh in with their advice.

Paid Search

PPC Account Cleanup: Self-Audit

Robert Brady posted on the Clix Marketing blog about cleaning up a PPC account through self-auditing. Brady lays out an easy to follow self-audit for the lone wolves of the PPC world who may be the entire PPC team for their company.

Do You Know Who Your Competitors Are? The 5 W’s of PPC Competitor Analysis

Maddie Carry wrote about PPC competitor analysis on WordStream. She creates a list of the five W’s and actionable tips to use when analyzing and attempting to understand the competitive landscape.

Social Media

Snapchat for Business: How It Works, Why You Need It & How to Build a Following [Infographic]

Lindsay Kolowich shared an infographic on Hubspot created by SurePayroll and Ghergich & Co about Snapchat. The infographic details Snapchat’s massive user base, how the app works, how businesses can utilize it and how to begin to build a following.

Everything You Need to Know About The Latest Twitter Features (And Some Thoughts on Its Future)

Ash Read reviewed Twitter’s newest features on Buffer. Read gives the lowdown on how these features work and offers some insight on what these recent updates mean and what to expect from Twitter in the future.


5 Link-Building Techniques You’ve Been Neglecting

Pratik Dholakiya wrote an article about forgotten link building techniques on Search Engine Land. These often neglected, but typically successful, tactics include helping out webmasters by attempting to add value to their page, Facebook targeting journalists and creating audio files for iTunes links.

SEO Doesn’t Have To Be A Shot In The Dark

On TechCrunch, Dmitry Dragilev shared that while SEO may seem like a daunting task, figuring out where to begin doesn’t have to be a shot in the dark. Utilizing the results of a study performed by Backlinko and a handful of SEO software companies, Dragilev dives deep into what results showed as the five most important ranking factors to help those beginning SEO for the first time determine their starting place.

Link Building

The 2016 Guide to Local Search Optimization

Brent Carnduff published a guide to local search optimization in 2016 on Search Engine Journal. He delves into the thirteen steps behind bettering local search, such as basic techniques like external linking and some more advanced techniques such as acquiring backlinks for content.

3 Requirements For A Successful Link Building Campaign

Andrew Dennis posted on Search Engine Land about how to find success with one’s link building campaign. Dennis expands upon what he believes to be three requirements for a campaign that delivers desired results.

Upcoming Events

February 24-25: Pubcon SFIMA – Ft. Lauderdale, Florida

March 1-3: SMX West – San Jose, California

March 1-3: ICON16 – Phoenix, Arizona

March 10: SearchFest – Portland, Oregon

  • Join Arnie Kuenn as he speaks on creative content ideation strategies.

March 15-17: LeadsCon – Las Vegas, Nevada

  • Be sure to check out Arnie Kuenn’s half-day workshop on “The Proven 8-Step Formula to Content Marketing” as well as his presentation on research tactics for content topics.