09 Mar 2018

The Weekly Measure: Smart Bidding, Facebook Videos & Project Managing Your Day

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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on 3/15!

Content Marketing


Survey Review: What’s Your Biggest Challenge with Content?

– Vertical Measures


Our friends at ClearVoice recently conducted a survey asking, “What’s your biggest challenge with content?” We’ll break down each of these and offer advice.

Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

– Content Marketing Institute


Follow this tutorial to create your brand’s editorial plan that sets standards for success & outlines how to make that happen.


Paid Media


How & When to Use Smart Bidding In AdWords

– Search Engine Journal


Smart bidding is an awesome AdWords feature. Here are three situations where smart bidding is worth trying and three situations where it might be worth avoiding.

The BIG List: Facebook Ad Resources & Guides

– Search Engine Land


Everything a PPC pro needs in one place for Facebook advertising.


Social Media


How to Create a Facebook Business Page in 8 Easy Steps

– Hootsuite


Having a Facebook Business Page makes it easier for people to discover and interact with your brand online. Find out how to set one up here.

How to Create Facebook Videos That Foster Meaningful Engagement

– Social Media Examiner


Discover how to create Facebook videos that generate the mindful interactions your posts need to stay visible in the news feed.


Search Engine Optimization


The Website Migration Guide: SEO Strategy, Process, & Checklist

– Moz


This comprehensive guide covers the different types of site migrations, common pitfalls, a detailed 6-phase process to follow, and useful tools to use and download.

Will a Longer Meta Description Increase CTR?

– SEMrush


SEMrush tried out longer Title Tags and Meta Descriptions to really maximize the space within the Organic listings.


Email Marketing


9 Email Marketing Habits It Pays to Break

– HubSpot


Are you stuck in an email marketing rut? Learn which email best practices you should break in favor of experimentation and building a fresh new strategy for 2018.

4 Hidden Secrets Behind High-Converting Emails

– Campaign Monitor


Learn the elements that make emails convert and how you can add them to your email marketing strategy.


Self Help


Four Helpful Tips to Project Manage Your Day

– Vertical Measures


Check out Shana Sullivan’s top list of daily exercises anyone can practice to improve their project management skillsets.

4 Signs You’ve Found an Informed Candidate

– HubSpot


Learn how to spot the most informed candidates in your pipeline with these four simple signs.


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