07 Aug 2015

The Weekly Measure: Site Redesign Checklist, Marketing Automation for SEO & Content That Attracts Backlinks

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Planning Email For When It’s Seen, Not When It’s Sent

Jose Ceberian wrote on Marketing Land about the changes necessary to be made in real-time content within emails to truly leverage its power. He delves into the need for first-party data, how to go about gathering this data and how to make it accessible upon open of an email.

Movie Poster Creates JAWS-Dropping Visual Storytelling Lessons

Buddy Scalera discussed the idea of storytelling for brands in an article on Content Marketing Institute. Scalera deconstructs the Jaws movie poster to teach a lesson in visual story telling.

Paid Search

PPC Checklist: 5 Things to Do After a Site Redesign

ppc-checklist-five-things-to-do-after-a-site-redesignKeegan Brown wrote about site redesigns on the Vertical Measures blog. He provides a five item PPC checklist to go through after a redesign.

7 Super-Smart PPC Tips for Higher Education Marketing

Margot de Cunha posted an article about PPC in higher education marketing on WordStream. He writes on PPC challenges faced within the industry and lists seven tips meant to help overcome them.

Social Media

Are Gifs the New Mobile Language?

Carianna King reported on the rise of Gifs as a mobile language in an article on Social Media Today. She first defines Gifs before moving into the reasoning behind their popularity and how to utilize them to communicate.

4 Lessons In Social Media From A Music Festival

David Symmonds wrote an article on social media management on Business 2 Community. Symmonds looks at how businesses can apply the social strategy behind music festivals to their own management strategies.


The Other Secure Search Issue: When to Use HTTPS

Jim Yu posted on Search Engine Watch about secure search. Yu talks about what webmasters should know about Google’s announcement on HTTPs starting to be used as a ranking signal, and how to decide whether or not to switch to an HTTPs address.

Marketing Automation and SEO: Subdomains vs. Subdirectories

marketing-automation-and-seo-subdomain-vs-subdomainKat Robinson of Vertical Measures published a best practices guide for using a marketing platform to support a website’s SEO efforts. She analyzes the benefits of marketing automation platforms and how to correctly utilize landing pages with them.

Link Building

5 Modern-Day Alternatives to Link Building

Jayson DeMers posted on Search Engine Watch about the role of natural links in modern link building. DeMers reviews five ways to reap the benefits of inbound links without resorting to outdated tactics.

The 5 Types of Content That Attract the Most Backlinks

Neil Patel wrote about content that attracts backlinks on the Quick Sprout blog. He identifies the five best types of content that can be used to build good quantity and high quality links.

The Unfortunate Consequences Of Ignoring Links

Andrew Dennis’ column on Search Engine Land looks at several high profile missed opportunities caused by ignoring link building as a viable strategy. Dennis covers the value of links, the importance of internal linking structure and numerous examples of active link acquisition from big brands.

How to Earn Links and Gain Credibility with the Three A’s of Legitimacy

Jason Corrigan made a post about link earning on the KISSmetrics blog. He explains the difference in terminology between link earning and link building, then he applies the three A’s of how content ranks in 2015 to correctly earning links.

Upcoming Events

August 8-11: ASAE Annual Conference – Detroit, Michigan

August 23-26: Dialogue Conference – Sweden

August 24-26: Leads Con – New York

  • Arnie Kuenn will be speaking about creating content audiences will find and love!

September 8-11 – Content Marketing World – Cleveland, Ohio

  • Don’t miss the panel on getting organizational buy-in for content marketing hosted by Arnie Kuenn and several other experts in the field!

September 8-11: Inbound 2014 – Boston, Massachusetts

September 15: Sponsor Congress – Amsterdam, Netherlands

September 21-22: Digital Summit Detroit