16 Feb 2018

The Weekly Measure: SEO Mistakes, Brand Mentions & LinkedIn Success

February 16, 2018Internet Marketing

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Content Marketing

1

Onward and Upward: How Vertical Measures Won Best Places to Work

– Vertical Measures

 

Find out how Vertical Measures was named a finalist for Phoenix Business Journal’s Best Places to Work in 2017.

How to Do a Content Audit in a Few Hours

– Content Marketing Institute

 

Follow these three steps to do a condensed content audit in only a few hours.

2

Paid Media

3

How To Use the Google AdWords Overview Page

– Clix Marketing

 

An introduction to the Google AdWords Overview page in the new interface experience. Understand what data the Overview page shows and how to use this.

Keyword Discovery and Expansion with Competitive Intelligence

– Search Engine Land

 

The discovery of new revenue-driving keywords is a continuous challenge in search advertising.

4

Social Media

5

What B2B Brands Need to Know to Succeed on LinkedIn

– Content Marketing Institute

 

B2B social media content can be as creative, individual, and trusted as other content. Get the how from a LinkedIn insider.

Testing Out Instagram Stories For Your Business

– socialfresh

 

In just one year, Instagram Stories has surpassed its rival, Snapchat, in users and time spent on the platform.

6

Search Engine Optimization

7

5 SEO Mistakes That Smart People Keep Making

– Search Engine Journal

 

Here are five of the dumbest SEO mistakes smart people make. If you can identify and avoid them, you’ll achieve SEO success far faster and more efficiently.

Your Google Rank Doesn’t Matter Anymore

– HubSpot

 

Ranking #1 in Google used to be the ultimate goal, the search landscape is dramatically evolving. How do you win at SEO in 2018?

8

Link Building

9

How Public Relations is the New Link Building

– SEMrush

 

In last week’s #SEMrushchat, we were joined by Gini Dietrich, who had a lot of great advice about how to create and utilize great PR content.

Using Brand Mentions and Competitive Linking Tactics

– Search Engine Land

 

Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic.

10

Email Marketing

11

The Composition of a Winning Email Design

– Campaign Monitor

 

Check out the latest email design infographic. Campaign Monitor shares the anatomy of a winning email design for all elements of your email campaign.

Google Announces Accelerated Mobile Pages for Email

– Marketing Land

 

The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year.

12
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