16 Feb 2018

The Weekly Measure: SEO Mistakes, Brand Mentions & LinkedIn Success

February 16, 2018Internet Marketing

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Content Marketing


Onward and Upward: How Vertical Measures Won Best Places to Work

– Vertical Measures


Find out how Vertical Measures was named a finalist for Phoenix Business Journal’s Best Places to Work in 2017.

How to Do a Content Audit in a Few Hours

– Content Marketing Institute


Follow these three steps to do a condensed content audit in only a few hours.


Paid Media


How To Use the Google AdWords Overview Page

– Clix Marketing


An introduction to the Google AdWords Overview page in the new interface experience. Understand what data the Overview page shows and how to use this.

Keyword Discovery and Expansion with Competitive Intelligence

– Search Engine Land


The discovery of new revenue-driving keywords is a continuous challenge in search advertising.


Social Media


What B2B Brands Need to Know to Succeed on LinkedIn

– Content Marketing Institute


B2B social media content can be as creative, individual, and trusted as other content. Get the how from a LinkedIn insider.

Testing Out Instagram Stories For Your Business

– socialfresh


In just one year, Instagram Stories has surpassed its rival, Snapchat, in users and time spent on the platform.


Search Engine Optimization


5 SEO Mistakes That Smart People Keep Making

– Search Engine Journal


Here are five of the dumbest SEO mistakes smart people make. If you can identify and avoid them, you’ll achieve SEO success far faster and more efficiently.

Your Google Rank Doesn’t Matter Anymore

– HubSpot


Ranking #1 in Google used to be the ultimate goal, the search landscape is dramatically evolving. How do you win at SEO in 2018?


Link Building


How Public Relations is the New Link Building

– SEMrush


In last week’s #SEMrushchat, we were joined by Gini Dietrich, who had a lot of great advice about how to create and utilize great PR content.

Using Brand Mentions and Competitive Linking Tactics

– Search Engine Land


Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic.


Email Marketing


The Composition of a Winning Email Design

– Campaign Monitor


Check out the latest email design infographic. Campaign Monitor shares the anatomy of a winning email design for all elements of your email campaign.

Google Announces Accelerated Mobile Pages for Email

– Marketing Land


The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year.


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