27 Feb 2015

The Weekly Measure: Safe Link Acquisition, Checklist for Publishing Content & Hashtag Guide

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Your 16-Point Content Publishing Checklist

content-marketing-publishing-checklistCEO of Vertical Measures Arnie Kuenn wrote about content publishing on the Convince and Convert blog. Kuenn provides a sixteen item list of things to check before publishing covering content, formatting, optimization and the final steps of the process.

A Brief Guide to Fixing Your Old, Neglected, and Broken Content

ten-pieces-of-contentDemian Farnworth posted a guide to fixing content on Copyblogger. He starts off by explaining why old, broken content should be fixed before offering four options for repair. He then reviews how to fix ten specific types of content such as past events, sales that have ended and outdated reviews.

Content Repurposing for Better Association and Event Marketing

content-repurposing-association-event-marketing Keith Johnston wrote an article about repurposing content on PlannerWire. Keith first defines content marketing and the purpose of content before sharing an infographic created by Vertical Measures to detail the repurposing process.

36 Content Marketing Tips for 2015

content-marketing-tipsAmanda Gant asked six content marketing experts, including Vertical Measures CEO Arnie Kuenn, six questions about content marketing in 2015. These questions resulted in thirty-six tips for small business owners to implement an effective content strategy.

Paid Search

Managing Tagged Destination URLs with Excel

Susan Wenograd shared her process for managing tagged destination URLs with Excel on the Clix Marketing blog. Wenograd’s four step process covers figuring out which Ad Groups only have one ad, determining the tagged URL each group would need, using concentrate to create destination URLs and using VLOOKUP to pull created URLs in.

5 Ways Paid Search Can Support SEO In Retail

facebook-cover-photosRichard Rekuc wrote an article on Marketing Land about paid search and retail SEO. He provides information on five ways paid search data can support SEO such as landing page arbitrage, competitor identification and search term data.

Social Media

The Ultimate Guide to #Hashtags [INFOGRAPHIC]

On Adweek, Shea Bennet published a guide containing an infographic created by Quick Sprout about hashtags. The infographic overs how many to use, which ones to use and where to place them for Twitter, Instagram, Facebook and Google+.

Facebook Cover Photo Do’s and Don’ts [+Pre-Sized Templates]

facebook-cover-photosGinny Soskey posted on Hubspot about creating the perfect Facebook cover photo. Soskey goes over eight Facebook cover photo best practices as well as provides pre-sized templates to assist in their creation and optimization.

SEO

15 SEO Best Practices for Structuring URLs

Rand Fiskin wrote on the Moz blog about structuring URLs properly for SEO. He writes about fifteen best practices such as using keywords in URLs, canonicalizing URLS that serve similar content and limiting redirection hops.

Apps Could Be an Innovative Approach to Local Search

apps-could-be-an-innovative-approach-to-local-search Emily Alford posted on Search Engine Watch about the idea of SMBs utilizing apps to improve local search. Alford draws from Director of SEO Innovation at Catalyst Joe Cristo and Managing Director at Leverage Digital Jay Taylor to discuss Google’s shift towards starting to look at app content and what cues about the importance of apps SMB’s can take from larger brands.

Link Building

Preparing for Penguin 4.0: A Google Penalty Prevention Protocol

Marcela De Vivo discussed backlink profile auditing to avoid a Penguin 4.0 penalty on Search Engine Watch. De Vivo elaborates on instructions to create a comprehensive backlink report, search for foot prints, deal with toxic links and re-audit link profiles monthly.

5 Techniques To Safely Get Links In 2015

five-techniques-to-safely-get-linksOn Search Engine Land, Neil Patel posted about safe link acquisition in 2015. Patel offers five techniques to get links including making infographics, getting active on social and asking for links.

Upcoming Events

February 27, 2015: Searchfest – Portland, OR

March 2-4, 2015: LeadsCon Las – Vegas, NV

March 3-5, 2015: SMX West – San Jose, TX

March 16-18, 2015: Content Marketing World – Sydney, Australia

March 17-18, 2015: SMX Munich – Munich

March 19-20, 2015: Content Marketing World – Singapore

March 23-25, 2015: Intelligent Content Conference – San Francisco

March 25-27, 2015: Social Media Marketing World – San Diego