28 Oct 2016

The Weekly Measure: Running an Editorial Meeting for Content Marketing, Using a Canonical SEO Strategy to Combat Duplicate Content & Link Building for an SMB

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Content Marketing

The Art and Science of Emotional Engagement

Ashley Taylor Anderson posted on Content Marketing Institute about emotional engagement. She paints a picture of the art and drills home the science behind the appealing to an audience’s emotions.

How to Run a Content Marketing Editorial Meeting

how-to-run-a-content-marketing-editorial-meetingDrew Eastmead of Vertical Measures shared advice on how to run a content marketing editorial meeting. Eastmead walks readers through who should be on am editorial review board and how to structure an agenda for the meeting.

Paid Search

Pubcon 2016 Takeaway – Google Is Serious About Mobile

Robert Brady wrote on the Clix Marketing Blog about what he learned from PubCon 2016 in Las Vegas. He specifically focuses on the insights on Google’s stance on mobile gleaned from a keynote presentation from Gary Illyess.

When You Need to Have the Right Words Use Phrase Match

Michael Knight discussed match type segmentation on PPC Hero. Knight clarifies the difference between modified broad match and phrase match and how to choose specific match types.

Social Media

How to Create a Stronger Relationship with your Customers

Alex Ivanovs posted about strengthening customer relations on Sleeknote. He talks about communication being the foundation for creating greater customer satisfaction that leads to higher success rates for companies.

5 Unusual Snapchat Marketing Campaigns That Actually Worked

Sydney Parker wrote about Snapchat marketing on HootSuite. Parker lists five unusual campaign strategies that worked and the lessons those wishing to bolster their efforts on the app can take from them.

SEO

Fight Duplicate and Near Duplicate Content with a Canonical SEO Strategy

fight-keyword-cannibalization-canonical-seo-strategyVertical Measures CEO Arnie Kuenn laid out a battle plan for how to fight duplicate content on the Vertical Measures blog. He discusses how to develop a canonical SEO strategy in order to combat the issue.

The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web

Michael King published an in-depth technical SEO piece on Moz. King guides readers through an abridged history of SEO and the place it has in the modern digital landscape.

Link Building

15 Tools for Link Building

Sig Ueland highlighted link building tools on Practical Ecommerce. He provides details on highly useful prospecting and analyzation tools such as Ahrefs, Link Prospector and Majestic.

Why Link Building is Your Website’s “Best Friend” for Small Business SEO

Justin Herring posted on YEAH! Local about the power of link building for small businesses. Herring runs through the history of link building as an SEO tactic, the definition of link quality and how the strategy stands up to the recent Penguin 4.0 update.

Upcoming Events

November 2- 3: Social Media Strategies Summit – Higher Ed – San Francisco, California

November 2 – 3: Co:llaborate – Phoenix, Arizona

November 2 – 4: 404 Conference – Las Vegas, Nevada

  • Sit with Arnie Kuenn for a session on taking your content marketing efforts from failure to success.

November 7 – 10: WebSummit – Marketing & Content Summits – Lisbon, Portugal

November 8 – 11: INBOUND – Boston, Massachussetts

November 10 -11: State of Search – Dallas, Texas