11 May 2018

The Weekly Measure: Rewinding Facebook, HTTPS Security & Is Your Blog a Golden Egg?

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Content Marketing

1

This Is The Clear Winner In The Content Marketing Quantity Vs Quality Debate

– Marketing Insider Group

 

If you’ve figured out how to produce high-quality content, then you should seek to help your audience as much and as often as you can, as long as the content you produce is actually helpful.

Would You Consider Your Blog a Golden Egg?

– Content Marketing Institute

 

How to make your brand’s content stand out among the glut of tedious content in five steps.

2

Paid Media

3

7 Red Flags to Search for in Your Google AdWords Account

– Vertical Measures

 

You might be a DIY paid media manager, or you might have hired the local agency. Either way, you need to be able to spot a red flag from a mile away.

Improve Your SEO Performance Using PPC

– SEMrush

 

This blog post shows you how can you use information available to you via Google AdWords to massively improve the performance of your SEO strategy.

4

Social Media

5

All the Mistakes You Might Be Making on Social Media

– Carlos Gil

 

Check out Carlos Gil’s five reasons brand engagement is declining online, and what you can do about it:

Facebook to Let Users Rewind Live Videos

– Search Engine Journal

 

Facebook is enhancing live video with new features — the ability to crosspost live videos and rewind live videos in progress.

6

Search Engine Optimization

7

Monitoring Featured Snippets – Whiteboard Friday

– Moz

 

In this episode of Whiteboard Friday, Britney shares three pro tips on how to tell whether your snippet strategy is working.

HTTPS & SSL Does Not Mean You Have a Secure Website

– SEMrush

 

Having an SSL certificate does not mean you have a secure website, and with the new European GDPR regulations fast approaching you need to know what to do to secure your website.

8

Personal Improvement

9

5 Reasons Time Tracking is Critical to Business Success

– Vertical Measures

 

Employees might dislike tracking their time, but the advantages for your business far outweigh the hassle it takes to log time on a project.

blog

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