11 Jul 2014

The Weekly Measure: Retargeting, Social Norms & an Interview with Danny Sullivan

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

The Weekly Measure Content Marketing

Build Content Marketing Authority with Great SourcesBuild-Content-Marketing-Authority-With-Great-Sources

Dave Murrow of Vertical Measures wrote an article about where the facts and ideas in your content should come from. He actually lists sources you can use for ideation as well as a short note about citation.

The Dirty Little Secret Of Content Curation Roundup Posts

Heidi Cohen wrote a great article about roundup posts on her site. She shares her process as well as a few examples of people who do curation roundup posts right.

How to Use Google Analytics to Craft Content

Pat Marcello gives a step-by-step tutorial on SEMrush about how content marketers can use analytics to help craft content. This guide explains the importance of knowing the metrics on your current content and how to use Google Analytics for those who don’t use it for this type of work regularly.

Top 90 Socially Shared Content Marketing Blog Posts

Want to learn a lot about content marketing fast but don’t know where to start? Check out this list of the top socially shared blog posts in the industry over on SEO.com’s site.

The Weekly Measure Paid Search

First Party To Whom? Display Targeting Data Demystified

Susan Esparza breaks down what PPCers need to know about first, second and third-party data. She also gives key fundamental questions to ask yourself before enlisting a vendor.

How Retargeting Can Jeopardize Revenue, Brand Trust And User Satisfaction

On Ad Exchanger, Tim Mayer writes about the down-side of retargeting. While it’s not how marketers usually talk about retargeting, it’s great to know the cons of a regularly used tactic and how you can flip them to improve revenue and retain user trust.

“…Consider retargeting in a more comprehensive and broad manner across display prospecting and retargeting or, better yet, across the entire marketing portfolio.”      – Tim Mayer, TrueEffect.com

The Weekly Measure Social Media

Why Conversation is the Key to Increasing Facebook Conversions [Study]

Pratik Dholakiya posts a study on unbounce about how marketers can increase organic reach on Facebook. He talks about the recent drop in reach and gives us tactics we can use to get our conversion rate up.

How To Tap Into Social Norms to Build a Strong Brand

Over on the Moz Blog, Bridget Randolf gives social media marketers a mini psychology lesson. She breaks down social and market norms and even wraps it up with key takeaways so marketers can use this type of relationship-building for their brands.

The Weekly Measure SEO

The Current State of Search: An Interview with Danny SullivanDanny Sullivan

The CEO of Vertical Measures, Arnie Kuenn, interviewed Danny Sullivan, founder of Search Engine Land, over on LinkedIn. Luckily the interview was less confusing than that last sentence and gives some great insights into the current state of internet marketing, social media and more.

How To Integrate SEO Ranking Tools With Analytics Tools

Warren Lee posted a how-to guide on Search Engine Land for SEOs. He breaks down how to get SEO tools and general web analytics solutions to work better together, as well sharing an explanation on the importance of first and last-touch attribution settings.

How Does Google Index Tweets?

Eric Enge shared a pretty in-depth and interesting look at how Google indexes Tweets on Stone Temple Consulting’s blog. He gives us his stats on when Google would index tweets and what metrics the Twitter accounts had before their tweets were indexed.

The Weekly Measure Link Building

The 4 Truths About Link BuildingLink-building-is-not-dead

Chris Marentis posts to Search Engine Land about the changes in link building over the last couple of years. He points out that link building is not dead or even harder. It’s just different.

What Everybody Ought to Know About Link Building

Pam Sallegue wrote an article on SEO Hacker on a topic she feels very passionate about: telling the world link building is NOT dead. In fact, she suggests that it is more valuable than ever and will never go away.

TWM-July-Events

July 14-16, 2014: MozCon Seattle, WA

July 16-18, 2014: Searchmetrics Visibility_14 Chicago, IL

July 21-31, 2014: DMAI Annual Convention Las Vegas, NV

July 28-30, 2014: Search Exchange Charlotte, NC

August 11-14, 2014: ClickZ Live San Francisco, CA

August 14-15, 2014: LeadsCon New York, NY

August 18-19, 2014: Frontier International Kuala Lumpur

August 19-20, 2014: MarTech Boston, MA

August 24-27, 2014: Dialogue Conference Sweden

September 8 -11, 2014: Content Marketing World Cleveland, OH

September 30 – October 2, 2014: SMX East 2014 New York, NY