13 Nov 2015

The Weekly Measure: Reducing PPC Lead Costs, When to Say No to a Link & Content Marketing’s Benefit to Sales Teams

Each week, the best of new ideas and innovative strategies for promoting clients and reaching customers are sought after and compiled into the Weekly Measure. For this compilation we seek out great new articles, ranging from content marketing, social media, paid search, SEO, link building, and highlights of upcoming Internet marketing conferences and webinars. We look forward to helping you stay connected every week.

Content Marketing

Is It Time to Ditch Your Company Blog’s Comments Section?

Matt Cooper posted on Content Marketing Institute about the comments section on company blogs. He looks at whether or not it may be time to do away with these sections and the reasoning behind this idea.

How Content Marketing Can Help Your Sales Team

how-content-marketing-can-help-your-sales-teamPresident of Vertical Measures Chris Bird wrote on The Business Journals about how sales teams can be helped by content marketing. Bird’s words focus on putting the customer first and solving their problems before the product or service, plus what revamps needs to be made within sales teams to accomplish this.

How to Do Curated Content RIGHT: A Step-by-Step Guide

Neil Patel published a step-by-step guide to curated content on the QuickSprout blog. He evaluates his reasoning behind how helpful, curated content can be before moving into a five step process for doing it the right way.

Paid Search

The Emotional Science Behind PPC Ads

Helen Edwards wrote an article on WordStream about the emotional science behind PPC ads. Edwards details the need for emotionally charged ads, why they perform so well and her foolproof process for creating them.

How to Reduce Cost Per Lead in Google AdWords

Keegan Brown of Vertical Measures examined how to reduce cost per lead in Google AdWords for PPC campaigns. He delves into the basic steps to reducing costs as well as steps to track one’s campaign in a way that will lead to discovering more relevant leads.

Social Media

Are Ad Blockers Killing The Digital Economy? Views From Web Summit

Matt Clough posted about ad blockers on Marketing Land. He discusses the recent rise of ad blockers as a staple for internet users and how online marketers can respond to and work accordingly with this new tool.

5 Reasons YouTube Is the Best Place to Obtain Customer Feedback

Michael Adewolu wrote about YouTube as a medium for obtaining customer feedback on Social Media Today. Adewolu gives readers five reasons why YouTube is becoming the best place to collect customer feedback, both for businesses and consumers.

SEO

The Site Structure of a Growing Blog

On Yoast, Marieke van de Rakt discussed the role of site structure in SEO for blogs. She goes over four techniques to help improve the structure of a growing blog.

How to Identify the Best SEO Strategy for Your Company

Matthew Goulart posted about identifying the best SEO strategy for one’s company on Entrepeneur.com. Goulart reviews the main features of an SEO strategy and how to calculate its ROI and expenditure to see if it is the correct one to go with.

Link Building

Learning From Link-Building Content Failure

Julie Joyce’s column on Search Engine Land teaches readers how to use content failure to one’s advantage. Drawing from her experience from a workshop she conducted and felt was less than stellar, she ties together content failure with link building and looks at how to fix and prevent problems.

When Link Building Means Saying “No”

No means no to David Farkas in his article on link building on Search Engine Journal. Farkas describes situations link builders come across when “No!” should be said to a link, such as from manipulative sites or links not asked for.

Upcoming Events

November 16-17: State of Search – Dallas, Texas

  • Be sure to check out Arnie Kuenn’s “Forget Keywords – Here’s How To Produce Content to Grow Your Business” session!

November 18-19: Internet Summit – Raleigh, North Carolina

  • Arnie Kuenn will be hosting a half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”.

November 26-28: Marketing Festival – Czech Republic

December 8-9: Digital Summit – Dallas, Texas

  • Join Quinn Whissen for a half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”.