The Weekly Measure: Proving PPC ROI, How to Calculate Internal PageRank & Maintaining the Efficiency of a Content Marketing Operation
The Weekly Measure provides a rundown of the latest content marketing, paid search, social media, search engine optimization and link building news brought together from various news sources across the web. Also highlighted each week are upcoming internet marketing conferences featuring industry experts, including those from Vertical Measures, for those interested in taking further steps in continuing their internet marketing education. Keep with the Weekly Measure each week as continue to regale you with the latest news and trends in the internet marketing world.
Dana Kajtezovic posted on the Vertical Measures blog about how to create and maintain an efficient content marketing operation. Kajtezovic’s ten tips are intended to help marketers find balance between efficiency, and staff/customer satisfaction. At the end of her post is a link to information on Vertical Measures’ Content Coaching program as well as a download for a free sample coaching plan.
Pamela Wilson wrote about writing enticing content subheads on Copyblogger. She explains the three main functions of subheads and how to make them work towards capturing the attention of readers.
Andrea Taylor made a post containing an infographic about the sizes for PPC image ads on the Clix Marketing blog. The infographic pins down the ideal sizes for images on channels such as Facebook, Gmail and Instagram.
Jen Carpenter of Vertical Measures wrote an article about how to prove the ROI of PPC Ad Campaigns. She outlines seven metrics that will help show the value of paid campaigns. In addition, she provides a link to Vertical Measures’ newest free guide titled “How to Track Your Revenue from PPC Leads to Offline Sales” at the end of her post.
Andrew Hutchinson gave an overview of Facebook’s Bots for Messenger platform recently introduced at their F8 conference on Social Media Today. Hutchinson details the process and functions behind the bots and other changes coming to the Messenger app to help brands connect with customers.
Sarah Voightman posted on Content Equals Money about lessons in content strategy that can be taken from the 2016 presidential election. She explores the importance of knowing one’s target audience and using social media to selectively and deliberately reach them.
Tereza Litsa wrote about Google featured snippets on Search Engine Watch. Litsa’s post acts as a summary of STAT CEO Rob Bucci’s talk at BrightonSEO on the subject of the importance of featured snippets and how to increase chances of obtaining them.
Paul Shapiro’s article on Search Engine Land covered how to determine internal PageRank. He shares his process and provides examples of using it on real websites to show the important role it plays in site management.
Amanda Strouse made a post about how to properly utilize Google’s top two factors for search rankings on Bloominari. Strouse goes into the different tactics one can use to best optimize content development and link building efforts to make the most out of one’s SEO strategy.
Julie Joyce proposed the idea that site metrics should only be a starting point for determining if a site is a good place for a link. She argues that the idea of “metric blindness” can remove the human element from marketing efforts.
- Be sure to check out Arnie Kuenn’s presentation on “How to Map Your Content to Your Sales Funnel”
About Glen Fisher
Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.