29 Apr 2016

The Weekly Measure: Proving PPC ROI, How to Calculate Internal PageRank & Maintaining the Efficiency of a Content Marketing Operation

The Weekly Measure provides a rundown of the latest content marketing, paid search, social media, search engine optimization and link building news brought together from various news sources across the web. Also highlighted each week are upcoming internet marketing conferences featuring industry experts, including those from Vertical Measures, for those interested in taking further steps in continuing their internet marketing education. Keep with the Weekly Measure each week as continue to regale you with the latest news and trends in the internet marketing world.

Content Marketing

10 Ways to Create an Efficient Content Marketing Operation

ten-ways-to-create-an-efficient-content-marketing-operation Dana Kajtezovic posted on the Vertical Measures blog about how to create and maintain an efficient content marketing operation. Kajtezovic’s ten tips are intended to help marketers find balance between efficiency, and staff/customer satisfaction. At the end of her post is a link to information on Vertical Measures’ Content Coaching program as well as a download for a free sample coaching plan.

How to Write Subheads that Hook (and Re-hook) Your Readers

Pamela Wilson wrote about writing enticing content subheads on Copyblogger. She explains the three main functions of subheads and how to make them work towards capturing the attention of readers.

Paid Search

The BIG List: PPC Image Ad Sizes [INFOGRAPHIC]

Andrea Taylor made a post containing an infographic about the sizes for PPC image ads on the Clix Marketing blog. The infographic pins down the ideal sizes for images on channels such as Facebook, Gmail and Instagram.

How to Prove the ROI of Your PPC Ad Campaigns in 7 Metrics

how-to-prove-the-roi-of-your-ppc-ad-campaignsJen Carpenter of Vertical Measures wrote an article about how to prove the ROI of PPC Ad Campaigns. She outlines seven metrics that will help show the value of paid campaigns. In addition, she provides a link to Vertical Measures’ newest free guide titled “How to Track Your Revenue from PPC Leads to Offline Sales” at the end of her post.

Social Media

How Facebook’s Messenger Bots Work (and Why it Matters to You)

Andrew Hutchinson gave an overview of Facebook’s Bots for Messenger platform recently introduced at their F8 conference on Social Media Today. Hutchinson details the process and functions behind the bots and other changes coming to the Messenger app to help brands connect with customers.

What the 2016 Presidential Election Can Teach Us About Content Management Strategy

Sarah Voightman posted on Content Equals Money about lessons in content strategy that can be taken from the 2016 presidential election. She explores the importance of knowing one’s target audience and using social media to selectively and deliberately reach them.

SEO

What are Featured Snippets and How do I get Them?

Tereza Litsa wrote about Google featured snippets on Search Engine Watch. Litsa’s post acts as a summary of STAT CEO Rob Bucci’s talk at BrightonSEO on the subject of the importance of featured snippets and how to increase chances of obtaining them.

Improve internal linking for SEO: Calculate Internal PageRank

Paul Shapiro’s article on Search Engine Land covered how to determine internal PageRank. He shares his process and provides examples of using it on real websites to show the important role it plays in site management.

Link Building

How To Use Google’s Top Two Search Ranking Factors To Inject Your Site With SEO Juice

Amanda Strouse made a post about how to properly utilize Google’s top two factors for search rankings on Bloominari. Strouse goes into the different tactics one can use to best optimize content development and link building efforts to make the most out of one’s SEO strategy.

Metrics blindness: Why it’s Harming Your Link Dev Efforts

Julie Joyce proposed the idea that site metrics should only be a starting point for determining if a site is a good place for a link. She argues that the idea of “metric blindness” can remove the human element from marketing efforts.

Upcoming Events

May 3: Pubcon – Austin, Texas

  • Be sure to check out Arnie Kuenn’s presentation on “How to Map Your Content to Your Sales Funnel”

May 4 – May 5: Digital Summit – Charlotte, North Carolina

  • Don’t miss Arnie Kuenn’s pre-conference workshop on “The Proven 8-Step Formula to Content Marketing” as well as his “Forget Keywords – Here’s How To Produce Content to Grow Your Business” speaker session

May 5: Digital Media Summit – Toronto, Canada

  • Quinn Whissen will be hosting a short workshop on the “8 Steps to Win at Search, Social & Content Marketing”

May 9 – 12: Marketo – The Marketing Nation Summit – Las Vegas, Nevada

May 12 – 13: DigiMarCom East – New York, New York