The Weekly Measure: PPC Lead Quality, Documentary Storytelling as a Content Strategy & Creating a Daily Routine for Social Marketing
Each Friday the Weekly Measure gathers content marketing, paid search, social media, SEO and link building industry news together into a single convenient compilation. We also host a continually updated schedule of conferences featuring industry experts, including those from Vertical Measures. Never miss a beat by keeping tabs on the Weekly Measure and the rest of our company blog.
Clare McDermott posted about documentary storytelling on Content Marketing Institute. McDermott looks at content examples from six brands and how they have nailed the documentary style of content creation.
In the latest episode of Convince & Convert’s ContentPros podcast, Director of Content Strategy at Oracle Marketing Cloud Jeff Cohen discussed how to keep relevant with customers through one’s content. He elaborates on the need for careful content planning and how to form the right methodology for doing so.
Andrew Hollington of Vertical Measures wrote about PPC lead quality. Hollington runs through techniques to implement in order to start generating high quality leads and avoid wasting time by money chasing lower quality ones.
Jeff Baum published an article on PPC Hero about how to leverage data on a granular level to drive increased engagement and conversion rates for PPC. Baum specifically analyzes how to use micro targeting and micro messaging to meet these ends.
Kimberlee Morrison made a post on Adweek containing several infographics detailing Snapchat’s explosion in popularity as a social platform. The first infographic breaks down the amount of “unicorn startups” by industry in the current marketplace with the third listing being the top unicorn in each, including their site visitor growth in 2016. The middle infographic covers Snapchat’s growth into the top unicorn company in the social space.
Sahail Ashraf wrote an article on Locowsie about how to maintain a daily routine for social media marketing. Ashraf offers a refresher on seven basic steps to take to achieve this goal.
Ryan Shelley looked back on twenty-five years of SEO on the Shelley Media Arts blog. The included infographic covers the major events in the search timeline starting in 1991 up until the present day.
Khalid Saleh posted about Google Analytics reporting on Search Engine Land. He lays out seven key reports every marketer should be familiar with, such as those for mobile performance, content efficiency and landing pages.
On Practical Ecommerce, Armando Roggio wrote on how link building and content marketing fit together. Roggio examines the related activities between each strategy and how to identify which one to use.
Graham Charlton sought to answer the questions surrounding anchor text’s relationship with internal links in the eyes of Google on Search Engine Watch. Taking examples from his own efforts to test the idea as well as a recent study by Shaun Anderson, he muses on how it all comes together to show Google’s stance on the matter.
About Glen Fisher
Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.