03 Jun 2016

The Weekly Measure: PPC Lead Quality, Documentary Storytelling as a Content Strategy & Creating a Daily Routine for Social Marketing

Each Friday the Weekly Measure gathers content marketing, paid search, social media, SEO and link building industry news together into a single convenient compilation. We also host a continually updated schedule of conferences featuring industry experts, including those from Vertical Measures. Never miss a beat by keeping tabs on the Weekly Measure and the rest of our company blog.

Content Marketing

Documentary Storytelling: 6 Examples From Brands That Nail It

Clare McDermott posted about documentary storytelling on Content Marketing Institute. McDermott looks at content examples from six brands and how they have nailed the documentary style of content creation.

How to Energize Customers With Effective Content Planning

In the latest episode of Convince & Convert’s ContentPros podcast, Director of Content Strategy at Oracle Marketing Cloud Jeff Cohen discussed how to keep relevant with customers through one’s content. He elaborates on the need for careful content planning and how to form the right methodology for doing so.

Paid Search

How To Stop Wasting Your Money on Low Quality PPC Leads

how-to-stop-wasting-your-money-on-low-quality-ppc-leadsAndrew Hollington of Vertical Measures wrote about PPC lead quality. Hollington runs through techniques to implement in order to start generating high quality leads and avoid wasting time by money chasing lower quality ones.

How Micro Targeting And Micro Messaging Drives Your PPC Forward

Jeff Baum published an article on PPC Hero about how to leverage data on a granular level to drive increased engagement and conversion rates for PPC. Baum specifically analyzes how to use micro targeting and micro messaging to meet these ends.

Social Media

How Snapchat Became a Social Media Unicorn (Infographics)

Kimberlee Morrison made a post on Adweek containing several infographics detailing Snapchat’s explosion in popularity as a social platform. The first infographic breaks down the amount of “unicorn startups” by industry in the current marketplace with the third listing being the top unicorn in each, including their site visitor growth in 2016. The middle infographic covers Snapchat’s growth into the top unicorn company in the social space.

7 Keys To A Successful Social Media Marketing Daily Routine

Sahail Ashraf wrote an article on Locowsie about how to maintain a daily routine for social media marketing. Ashraf offers a refresher on seven basic steps to take to achieve this goal.


25+ Years of SEO: A timeline of Search Engine Optimization [Infographic]

Ryan Shelley looked back on twenty-five years of SEO on the Shelley Media Arts blog. The included infographic covers the major events in the search timeline starting in 1991 up until the present day.

7 Essential Google Analytics Reports Every Marketer Must Know

Khalid Saleh posted about Google Analytics reporting on Search Engine Land. He lays out seven key reports every marketer should be familiar with, such as those for mobile performance, content efficiency and landing pages.

Link Building

How Link-building for SEO Fits with Content Marketing

On Practical Ecommerce, Armando Roggio wrote on how link building and content marketing fit together. Roggio examines the related activities between each strategy and how to identify which one to use.

Does Google Look at Anchor Text in Internal Links?

Graham Charlton sought to answer the questions surrounding anchor text’s relationship with internal links in the eyes of Google on Search Engine Watch. Taking examples from his own efforts to test the idea as well as a recent study by Shaun Anderson, he muses on how it all comes together to show Google’s stance on the matter.

Upcoming Events

June 13: AND Marketing Conference – Indianapolis, Indiana

June 15 – 16: Digital Summit – Denver, Colorado

  • Arnie Kuenn will be presenting on “The Proven 8-Step Formula to Content Marketing” at his pre-conference workshop as well as speaking on “How to Get 77% More Traffic from Your Existing Content” during the main conference

June 15 – 16: DigiMarconWest – Los Angeles, California

June 19 – 21: Call to Action – Vancouver, Canada

June 21 – 22: SMX Advanced: Seattle, Washington

June 24: MnSearch Summit – Minneapolis, Minnesota