01 Jan 2016

The Weekly Measure: PPC Client Management, History of Hashtags & Fixing Content Gaps Using Semantic Keywords

Vertical Measures is constantly on the lookout for the best articles from the web and then we compile it into the Weekly Measure. These articles cover content marketing, SEO, link building, social media, and paid search. A regularly updated list of upcoming Internet marketing conferences is also provided at the end of each post. Stick with the Weekly Measure to stay current on industry trends!

Happy New Year from everyone at Vertical Measures!

Content Marketing

Content Curation Resolutions: 8 Tools to Try in 2016

Jodi Harris posted about content curation on Content Marketing Institute. Looking into 2016, Harris highlights eight tools to utilize in the new year.

Are You Creating Meaningful Content?

Brian Clark discussed what makes content successful in an article on Copyblogger. He presses the idea that content must have meaning in order to be effective and explains how experiences with meaningful content produce results.

Paid Search

It’s Time For PPC To Stop Ignoring Client Management

Kirk Williams wrote about the need for client management in PPC on PPC Hero. Williams’ article points out the lack of client management and communication in the modern PPC industry and denounces potential objections people may have against implementing it.

What’s in Store for PPC in 2016? Predictions from the Pros

Larry Kim looked into the future of the PPC industry on the WordStream blog. Utilizing the knowledge of several PPC experts, Kim details six predictions to help businesses get an early start down the right path towards connecting with their audiences.

Social Media

Is the Hashtag the Best Invention Since the WorldWideWeb?

Steve Masters shared an infographic created by Offerpop about the hashtag. The infographic details its history and use in social marketing.

Snapchat for Business: A Guide for Marketers

Kristi Hines published a guide to Snapchat on Social Media Examiner. Hines provides information on Snapchat’s demographics before listing seven steps on how marketers can set up and successfully use the app to promote their business and connect with customers.

SEO

SEO 202 Series: How Semantic Keywords Can Bridge a Content Gap

how-semantic-keywords-can-bridge-a-content-gapThe fourth video in Vertical Measures’s SEO 202 series was posted on the company blog by Christina Hecht. The video covers how to identify and fix a content gap using semantic keywords.

SEO Best Practices for Your Blog

Michael Brenner wrote on SEO best practices for blogs on Marketing Insider Group. Brenner summarizes six tips to help with optimization as taken from a detailed infographic created by Mainpath.com that is provided at the end of his post.

Link Building

7 Link Building Strategies for Your Online Business

On the Tech.co blog, Chawki Trabelsi posted about link building strategy. He lists basic strategies online businesses can use to begin a successful link building campaign.

Increasing the Pagerank of a Website

Will Green wrote an article on PPC.org about how to increase a website’s pagerank. The methods talked about include backlinks, internal links, sitemap creation, website directory submissions and fixing broken links.

Upcoming Events

February 8-9: Digital Summit – Phoenix, Arizona

  • Don’t miss Arnie Kuenn’s half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”. Arnie will also be speaking on “Forget Keywords – Here’s How To Produce Content to Grow Your Business”

February 24-25: Pubcon SFIMA – Ft. Lauderdale, Florida

March 1-3: SMX West – San Jose, California

March 1-3: ICON16 – Phoenix, Arizona

March 10: SearchFest – Portland, Oregon

  • Join Arnie Kuenn as he speaks on creative content ideation strategies.

March 15-17: LeadsCon – Las Vegas, Nevada

  • Be sure to check out Arnie Kuenn’s half-day workshop on “The Proven 8-Step Formula to Content Marketing” as well as his presentation on research tactics for content topics.