11 Sep 2015

The Weekly Measure: Penalty-Free Link Building, 2015 Moz Ranking Factors & Content Marketing Agencies

September 11, 2015Internet Marketing

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Break These 6 Bad Content Marketing Habits to Set Your Content Free

Joshua Nite wrote on the TopRank blog about bad content marketing habits. He writes on how to break six bad habits that could be weighing down your content marketing efforts.

The Ultimate Guide to Copywriting

Hassan Ud-Deen published an in-depth guide to copywriting on KISSmetrics. Ud-Deen seeks to teach readers how to craft the perfect persuasive copy to increase customer conversion.

Why Your Agency Does NOT Do Content Marketing – Even If They Say They Do

why-your-agency-does-not-do-content-marketingCEO of Vertical Measures Arnie Kuenn made a post defining the true meaning of content marketing. He looks at brands and companies who are currently doing well utilizing content marketing and explores how to tell if one’s current agency is really providing them with a sound content strategy.

Paid Search

A 14 Point Checklist for Designing a PPC Landing Page

Graham Charlton wrote an article on Search Engine Watch about how to design a proper PPC landing page. Charlton offers a fourteen point checklist meant to help increase click conversions and collect consumer data.

The Pre-Holiday Planning Guide You Can’t Afford To Miss

Carrie Albright posted her Pre-Holiday Planning Guide on PPC Hero. She reviews three major points to help companies optimize their advertisements and sites for the upcoming holiday season.

Social Media

The 6 Pinterest Tools To Start Using Today

Ty Rothstein wrote about Pinterest tools on StoreYa’s blog. Rothstein elaborates on six tools dedicated Pinterest users should be using to get the most out of what the site has to offer.

7 Ways To Fail At Twitter

In an effort to teach readers how to properly utilize Twitter, Danny Sullivan shared seven sure fire ways to fail at Twitter on Marketing Land. These failures include breaking promises to help, having a complicated promotion and asking to be followed.


Moz’s Ranking Factors for 2015: Do’s and Don’ts

mozs-ranking-factors-for-2015-dos-and-dontBonito Copiozo wrote about the 2015 Moz Ranking Factors on the Vertical Measures blog. Utilizing information taken from Moz’s survey of 150 search marketing experts such as CEO of Vertical Measures Arnie Kuenn and Director of SEO Services Art Enke, his post lays out the do’s and don’ts of SEO according to the ranking factors determined by the survey.

What’s in Your SEO Arsenal? 6 Skills All SEOs Need to Have

Neil Patel posted on QuickSprout about skills necessary for SEOs. Patel describes six specific skills such as how to get consistent results, reporting properly and recognizing the human element of SEO.

Link Building

The Opportunity Prospector: Link Development’s Most Undervalued Role

Garret French looked at how enterprise organizations can benefit from a dedicated link acquisition team on Search Engine Land. In this article, he examines the role the Opportunity Prospector plays in this team.

Content, Shares, and Links: Insights from Analyzing 1 Million Articles

On Moz, Steve Ratson outlined the findings of Moz’s analyzation of the shares and links of over one million articles. Ratson first neatly summarizes the findings before delving into the details and what they reveal about how content is shared and how to acquire links for it.

5 Ways to Build Links Without Getting Penalized

Neil Patel listed five ways to build links without getting penalized on QuickSprout. Patel’s methods shows readers how to get high quality links to improve search rankings and send immediate traffic.

Upcoming Events

September 15: Sponsor Congress – Amsterdam, Netherlands

September 21-22: Digital Summit Detroit

September 27-29: AMA’s Annual Marketing Conference – Austin, Texas

September 29-30: Niche Digital Conference – Savannah, Georgia

September 29 – October 1: SMX East- New York

September 30 – October 2: Information Development World – San Jose, Texas