09 Feb 2018

The Weekly Measure: Paid Media Trends, HTTPS Deadline & Personalization Fails

February 09, 2018Internet Marketing

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization, email marketing and link building industry updates. Also, provided each week is a global schedule of upcoming internet marketing conferences featuring industry experts from numerous organizations, including Vertical Measures. Add the Weekly Measure to your reading list and stay current with all the changes in the digital world.

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Content Marketing

out of the box

4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing

– Content Marketing Institute

 

Four case studies show how to create out-of-the-box content that delivers results.

How To Use CRM Data Mining For Smarter Content Marketing

– Oracle

 

If your company wants to leverage the power of content marketing, then a more refined understanding of who is actually participating with the company is necessary.

mining

Paid Media

3

5 Paid Media Trends You Should Know in 2018 (So You Don’t Fall Behind)

– Vertical Measures

 

Want new moves that you can add to your paid media playbook to make sure you stay ahead of the competition? Here are 5 Paid Media Trends to be aware of in 2018.

Google AdWords Express Now Has Push Notifications for Missed Calls

– Search Engine Journal

 

An update to Google AdWords Express will help ensure advertisers never miss another customer call thanks to push notifications.

4

Social Media

5

Social Media Trends Should You Watch for in 2018

– Vertical Measures

 

Let the magic 8 ball highlight some of the top predictions for 2018 from industry experts. Then, find out what Vertical Measures believes will hold true in 2018.

How Does Facebook Stories Stack Up to Snapchat?

– HubSpot

 

Is Facebook Stories as good as Snapchat? Learn how to best use Facebook Messenger’s latest feature, and how it compares to the competition.

6

Search Engine Optimization

7

Google Sets Deadline for HTTPS and Warns Publishers to Upgrade Soon

– HubSpot

 

Google set a deadline for July 2018, when Chrome will begin warning users about insecure web pages. Failure to upgrade to HTTPS may result in losses to organic traffic.

Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly

– Moz

 

In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong, why it happened, and how to recover.

8

Email Marketing

9

A Primer: How to Expand your E-commerce Store with Email Marketing

– SEMrush

 

Email Marketing is an easy, inexpensive tool that can provide e-commerce entrepreneurs with a number of benefits that bring weekly subscribers,

3 Common Personalization Fails (and How to Fix Them)

– Campaign Monitor

 

Avoid personalization fails and create email marketing content that customers crave. Campaign Monitor shares ways to make sure your emails convert.

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