16 Oct 2015

The Weekly Measure: Page Ranking Best Practices, Link Anatomy & Content Marketing Agencies

Each week, Vertical Measures will be collecting the best of the best of internet marketing news from around the web, compiling it all into The Weekly Measure. We’re constantly on the lookout for great new articles covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars. We look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Does Your Content Marketing Agency Practice What it Preaches?

does-your-content-marketing-agency-practice-what-it-preachesCEO of Vertical Measures Arnie Kuenn explored the importance of a content marketing agency to practice what it preaches in his post on the Vertical Measures blog. Kuenn defines real content marketing before moving onto what qualities to look for when hiring a content marketing agency.

7 Ways To Repurpose Your Content Visually [Infographic]

Nadya Khoja made a post containing an infographic put together by Lillian De Jesus from Tigerlily Virtual Assistance on Social Media Today. The infographic covers seven ways to repurpose visual content to reflect new audience research.

Paid Search

High CPC vs Low CPC in PPC

Will Green looked at High and Low CPC keywords for PPC efforts on PPC.org. Green examines the benefits and drawbacks of both strategies and how to decide how to utilize them.

How to Build Your Own Emergency Stop Button For AdWords

Frederick Vallaeys examined how to create an AdWords emergency stop button on PPC Hero. He takes readers through a six step process for writing the proper script behind it.

Social Media

These Brands Are Proving How Effective Periscope Can

Justin P. Lambert wrote about the social app Periscope and its rising popularity between brands and individuals on the HubSpot blog. Lambert looks specifically at big brands who are using Periscope to its fullest potential and how others can prepare to implement it into their marketing strategies.

Facebook Isn’t Dead…Yet: The 10 Dos & Don’ts of Facebook Marketing [Infographic]

In an infographic on Social Media Today shared by Irfan Ahmad, you’ll find ten tips for how to market on Facebook. Irfan also provides a list of key takeaways within his post.


SEO Best Practices for On Page Ranking

Darren Rowse wrote about on page ranking on ProBlogger. He delves into the best practices for must-know page ranking factors to make the most out of SEO efforts.

How Do I Get Sitelinks to Appear in My Site’s Search Results?

On Search Engine Watch, Christopher Ratcliff made a post about sitelinks. Ratcliff explains what sitelinks are, why they are important, and how to increase chances of having preferred sitelinks appear in search results.

Link Building

The Anatomy of a Link – What Makes a Good (and Bad) Link?

Paddy Muggin dug into the anatomy of a link on Moz. Using an excerpt from his book, Muggin outlines the factors that affect the quality of a link.

10 Worst Link-Building Habits

Julie Joyce posted about bad linking habits on Search Engine Land. She discusses ten of the worst she has seen in her experience such as not vetting a site before making contact, not willing to listen to webmasters and poor initial outreach.

5 Ways to Create Linkable Content Assets

Joseph Cruz wrote about earning links through content on Search Engine journal. Cruz shares five ways one can gain trust for their linkable assets to make earning links to them easier.

Upcoming Events

October 18-20: Acsend (aWeber) – Philadelphia, Pennsylvania

October 18-21: Lavacon – New Orleans, Louisiana

October 20-23: MarketingProfs’ 7th Annual B2B Marketing Forum – Boston, Massachusetts

November 3-4: Seattle Interactive – Seattle, Washington

November 8-11: Inbound – Boston, Massachusetts