29 Jul 2016

The Weekly Measure: Overlooked Aspect of Content Strategy, Maintaining Brand Integrity on Social Media & Upcoming AdWords Features to Watch For

Vertical Measures caps off the week with the Weekly Measure, a roundup of internet marketing news from around the web. We routinely cover the latest in the content marketing, paid search, social media, search engine optimization and link building fields. In addition to our news coverage, we provide a schedule of industry conferences taking place around the world. Check back each week as we continue to provide readers with the latest information in the Weekly Measure.

Content Marketing

The Missing Link in Your Content Promotion Strategy

Quinn Whissen of Vertical Measures wrote about a crucial and often overlooked aspect of a content promotion strategy on Marketing Land. Whissen explains why attributing leads to sales is an essential strategy component and how to go about connecting the two.

Are Infographics Still Relevant in Your Marketing Strategy?

Will Fanguy posted on Piktochart about the relevance of infographics in a modern marketing strategy. His post contains an infographic summarizing five reasons why they are still an incredibly useful form of content.

Paid Search

8 Reasons Why PPC Campaigns Fail

Melissa Mackey looked at PPC campaign failure on Beyond the Paid. Mackey lists eight common reasons she has seen campaigns fall short of expectations.

5 New AdWords Features to Look Out for In the Coming Months

five-new-adwords-features-to-look-out-forJen Carpenter wrote a post on the Vertical Measures blog about new features Google is in the process of releasing for AdWords. She rounds up the top ones to watch out for as well as the thoughts from industry experts such as Larry Kim and Vertical Measures’ Keegan Brown for each.

Social Media

How to Don Draper Your Social Media: A Guide for Agencies

how-to-don-draper-your-social-mediaKatie Meyer published a guide to social media for marketing agencies on Crowdbabble. Meyer covers how to utilize social media to communicate innovation while maintaining brand integrity.

Why Facebook is the 800-Pound Gorilla of Livestreaming

Lisa Lacy wrote about livestreaming via social media on Search Engine journal. She looks at how Facebook is maintaining a solid lead as the most popular livestreaming platform and how other companies are attempting to take the throne.

SEO

Suffered a Rankings Drop? Use this Checklist to Diagnose Why

Ian Bowden investigated rankings drop on Search Engine Land. Bowden’s checklist intends to help readers properly diagnose a positioning change or loss in traffic and remedy the issue.

Top Link Building Blunders That Every SEO Newbie Should Take Care to Avoid

Mike Miles wrote an article about link building mistakes on DomainInformer. He examines the top mistakes those new to SEO usually make and how to avoid them and their costly side effects.

Link Building

7 Reasons Why Link Building is Seriously Neglected

Timothy Carter mused on why link building is often overlooked on Search Engine Journal. Carter covers seven reasons people avoid it despite the necessary role it plays in earning higher rankings.

The Art of Link Building: Why Creating Connections is the Key to Success

Ryan Shelley posted an article on Search Engine Land about link building strategy. He discusses the importance of context in creating a connection with users in the link development process.

Upcoming Events

August 8: AVMA – San Antonio, Texas

  • Arnie Kuenn will be speaking as part of a “Why Online Marketing” presentation

August 22 – 24: LeadsCon: New York, New York

August 23 – 24: Digital Summit – Philadelphia, Pennsylvania

August 28 – 30: Dialogue Conference – Sweden