15 Jul 2016

The Weekly Measure: Optimizing Content for SEO, PPC Automation & How to Take Advantage of Pokémon GO’s Marketing Potential

The Weekly Measure offers up internet marketing news gathered from around the world on the topics of content marketing, paid search, social media, search engine optimization and link building. We also list a schedule of upcoming industry conferences featuring industry experts, including some from Vertical Measures. Check back with the Weekly Measure to keep updated on the going ons of the internet marketing world.

Content Marketing

12 Content Optimization Tips to Avoid Common SEO Issues

content-optimization-tips-for-avoiding-common-problemsMike Huber posted on the Vertical Measures blog about how to optimize content in order to make it search friendly. Huber details twelve on-page optimizations tips that will aid in avoiding SEO issues and help boost rankings over time. At the end of his post, he provides a link to Vertical Measures’ series of SEO 202 tutorial videos.

What Makes Visual Content Go Viral?

Andrea Lehr explored what makes visual content go viral on Convince & Convert. Within her article, she analyzes the emotional drivers behind what leads the explosion of popularity of visual content pieces.

Paid Search

Using Automation to Execute PPC Strategy

Jeff Baum wrote about PPC campaign automation on Search Engine Land. Baum guides readers on how to define requirements and choose the right kind of technology to implement successful automation.

The Art Of Paid Search Promotional Copy

Carrie Albright posted on PPC Hero about how to craft strong PPC promotional ad copy. She highlights three crucial areas of the promotional planning process that are crucial for copywriters to focus on.

Social Media

A Quick Guide to Pokémon GO Marketing

content-optimization-tips-for-avoiding-common-problemsKelsey Jones published a guide to utilizing the smash hit Pokémon GO app for marketing purposes on Search Engine Journal. Jones offers up tips on how businesses can utilize the app to drive traffic to their business.

Popular Contest Tools for Social Media

Susan Gilbert provided a list of tools for creating social media contests on her blog. She gives a brief summary of each tool and how exactly they can benefit a social campaign.

SEO

Suffered a Rankings Drop? Use This Checklist to Diagnose Why

Ian Bowden wrote about how to diagnose a rankings drop on Search Engine Land. Bowden urges readers to follow his ten point checklist in order to properly troubleshooting loses in rankings and organic traffic.

How to Increase Your Remarketing Ad Conversions in Five Steps

On Search Engine Watch, Jennifer Kennedy looked at how to increase remarketing ad conversions. She details five key factors remarketing adverts needs to ensure that all potential conversion opportunities are being harnessed.

Link Building

A Four-Step Process To Scaling Ecommerce Link Building

Elena Dobre posted on Marketizator about how to scale link building for eCommerce sites. Dobre explains Kunle Campbell’s four step process to building a successful eCommerce brand in relation to building links for industry sites.

5 Link Building Standards You Need To Be Aware Of

Brandon Leibowitz explained white-hat link building in 2016 in an article on Bosmol. He elaborates on five standards modern link builders should hold themselves to so that they may increase their performance for clients.

Upcoming Events

July 25 – 26: Digital Summit – Minneapolis, Minnesota

August 8: AVMA – San Antonio, Texas

  • Arnie Kuenn will be speaking as part of a “Why Online Marketing” presentation

August 22 – 24 LeadsCon: New York, New York