09 Jun 2017

The Weekly Measure: Optimized Content, Link Spam & Navigating Google

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization, email marketing and link building industry updates.

Register for our upcoming webinar on 6/15

Navigating Between What Google Says vs. What Google Does with Jim Bader

Navigating-Between-What-Google-Says-vs-What-Google-Does-Email-Header

Content Marketing

dewey

Back to Basics: How to Write Effective Headlines

– Act-On

 

Get tips on how to write effective headlines, a compelling window into whatever you are writing.

The Future Model for Content Marketing and Media Are Identical

– Content Marketing Institute

 

A content business model is about the business, not just about marketing. Learn why it should be considered by most brands.

sedins

Paid Search

6 Ecommerce PPC Best Practices to Improve Your Advertising ROI-01

6 Ecommerce PPC Best Practices to Improve Your Advertising ROI

– Vertical Measures

 

More and more people are shopping online, and advertising platforms have taken notice, giving more on-page real estate to retail-related ads.

Is It Time to Invest in PPC for Your Content?

– Content Marketing Institute

 

Learn how pay-per-click marketing can work to boost your content’s success.

invest-ppc-content-390x215

Social Media

twitt

Why (And How) to Buy Twitter Followers

– Search Engine Journal

 

Should you buy Twitter followers? This guide will explore the pros and cons of why and how to buy both fake and real Twitter followers.

3 Ways to Add Facebook Live to Your Marketing Strategy

– Social Media Examiner

 

Do you want to use Facebook Live for more exposure? Discover three creative ways to use Facebook Live and broadcast more often.

facebook-live-strategy-how-to-600

Search Engine Optimization

593832b5eb8533.66322710

How Does Google Handle CSS + Javascript “Hidden” Text? – Whiteboard Friday

– Moz

 

Does Google treat text kept behind “read more” links with the same importance as non-hidden text? The short answer is “no,” but there’s more nuance to it than that.

Who Should Optimize Content: SEOs or Content Writers?

– Search Engine Land

 

Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization.

who me

Link Building

traffic

Find Out How Much Traffic a Website Gets: 3 Ways Compared

– Ahrefs

 

Three most well-known ways to estimate website’s traffic compared. Plus some advice on estimating website traffic with no tools at all.

Link Spam — What’s Old Is New Again

– Target Marketing

 

Link spam is like the proverbial crabgrass in the digital lawn. It requires continuous attention to keep it from taking over.

spam

E-Mail

rethink

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog’s Email Overhaul

– Hubspot

 

Last month, we flipped the HubSpot Marketing Blog’s email subscription on its head. Here’s what we learned.

Improve Your Email Campaigns with These 7 Best Practices

– Campaign Monitor

 

Find tips to improve your email campaign. Campaign Monitor shares email marketing tactics that work best for your business and increase engagement.

chipmunk