05 Jun 2015

The Weekly Measure: Onsite SEO Audits, Local Link Building & Content vs Native Advertising

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

A Recap of the First Annual Content Marketing Conference

a-recap-of-first-annual-content-marketing-conference Dave Murrow Zack Jones of Vertical Measures provides readers with a recap of the First Annual Content Marketing Conference held in Las Vegas. Murrow and Jones recant two days worth of presentations by speakers such as Douglas Van Praet, Forbes Chief Insights Officer, Bruce Rogers and the workshop proceeding the conference hosted by Vertical Measures CEO Arnie Kuenn. He also provides the ten steps for how to be more creative when it comes to the buyer’s journey process given by President and SEO of Revenue Architects, John Stone.

What Guacamole Can Teach Us About Content Marketing

Quinn Whissen shared the key ingredients for a successful content marketing strategy by comparing content marketing and guacamole in a post on Marketing Land. Utilizing Chipotle’s recent release of it’s guacamole recipe, Whissen shares three key takeaways content marketers can use to move forward, including transparency, trust, and loyalty.

Paid Search

Use CRO To Boost Your PPC Performance

Ally Sabrowsky posted on PPC Hero about how to use CRO to boost PPC performance. She goes over the schedule, technical and organizational aspects of this as well as how to recognize changes and results.

Organizing PPC Efforts

Julie Bacchini gathered the responses of PPC experts to seven questions asked by Matt Umbro regarding organizing PPC efforts. The questions asked range from how to ensure that all clients’ unique PPC platforms get the attention they need to what the most important organizational tip or piece of advice for PPC management is.

Social Media

How Social Is Your CEO?

On Business 2 Community, Paul Johns reflected on the need of the CEO to evolve into utilizing social media. Johns laments on the idea of the nonsocial CEO and explains the creation of a culture of customer service through social is crucial.

How to Boost Your YouTube Visibility

Rachel Wisuri wrote an article on Social Media Examiner about how to boost visibility on YouTube. She elaborates on three suggestions including channel optimization, video optimization and content promotion through social media. At the end of her post she provides a video with content suggestions to help engage viewers.


The Periodic Table Of SEO Success Factors: 2015 Edition Now Released

Danny Sullivan released the 2015 edition of the Search Engine Land’s Periodic Table of SEO Success on their blog. Explained in the article are the table’s goals and philosophy, what it covers, how to use it, what’s changed, new factors, changed factors and what has not changed but is still notable.

14 Steps to Complete an Onsite SEO Audit

fourteen-steps-to-complete-an-onsite-seo-auditKaila Strong posted on the Vertical Measures blog about how to complete an onsite SEO audit. Strong provides a fourteen step guide starting with initial observation and ending with local strategy.

Link Building

4 Reasons Every Local Business Should Invest In Link Building

Kate Nolen wrote about link building for local businesses on Business 2 Community. She shares four reasons that they should invest in and focus on this strategy.

The Collateral Damage of Google’s Link Policy

Adam Stetzer explained the collateral damage of Google link policy in a post on Search Engine Watch. Setzer begins with a brief history of linking and the fear of a Google penalty before delving into how to hold onto link juice.

Upcoming Events

June 10, 2015: DFW/SEM – Dallas, Texas

  • Vertical Measures CEO Arnie Kuenn will be speaking about getting content optimization right and avoiding common SEO mistakes.

June 16-17, 2015: Digital Summit Denver – Denver, Colorado

June 16-18, 2015: Connections 2015 (Exacttarget) – New York, New York

June 26, 2015: mnSearch Summit – Minneapolis, Minnesota

July 13-15: MozCon – Seattle, Washington

1 Comment

  • Benjamin Jun 10, 2015

    Thanks Glen for putting this list together!

    It’s great to get all the best content into one place! What do you look for in content to have it make the list?