11 Dec 2015

The Weekly Measure: Onboarding Content, 2016 SEO Trends & Snapchat Measurement

Vertical Measures is always on the lookout for the best marketing news from around the web. Each week we compile expertly-written articles covering content marketing, social media, SEO, paid search, and link building, including upcoming Internet marketing conferences and webinars. This is the Weekly Measure, and we look forward to reading your work and helping you stay connected every week.

Content Marketing

Are You Ready to Onboard Content From Your Agency?

are-you-ready-to-onboard-content-from-your-agencyNoelle Schuck wrote about how companies can go about onboarding agency created content. She first goes over content approvals before providing a checklist companies can use to publish and get the most out of the content they have paid to have created.

The Top 5 Content Marketing Books of 2015

Claire Trévien made a post containing the best content marketing books of 2015 on Passle’s blog. Among these rich informational sources is Vertical Measures’ own Arnie and Brad Kuenn’s book “Content Marketing Works.”

50 Online Marketing Influencers to Watch in 2016

Fifty of the top online marketing influencers to seriously consider following in 2016 were highlighted by Jayson DeMers on Entrepreneur. Taking into account factors such as levels of engagement on blogs or social media and community building abilities, experts listed include Rand Fishkin, Neil Patel and Vertical Measures CEO Arnie Kuenn.

Paid Search

Demographic Targeting

Paul Kragthorpe wrote an article on PPCChat about Matt Umbro’s recent question and answer live chat session on demographic targeting. Kragthorpe provides readers with Umbro’s set of seven questions on the matter and the responses gathered from chat participants.

PPC Advertisers – Join The Fight Against Ad Blockers

Will Green posted on PPC.org about what can be done by advertisers in the wake of the rise of Ad Blockers. He writes about how advertisers should make moves to make their ads less intrusive to those browsing the web rather than try to find ways to merely sneak around ad block programs.

Social Media

8 Genius Facebook Updates of 2015-16

On the K.I.S.S Marketing Agency’s blog, Darnelle O’Brien reviewed eight Facebook functionality updates. Four of the updates reviewed have been recently implemented, while the other four you should be on the lookout for in the new year.

4 Important Snapchat Metrics Your Brand Should Be Measuring

Nick Cicero discussed Snapchat measurement on Convince and Convert. Cicero details four metrics brands should definitely be using in the process.


5 Steps to Take to Set a Proper SEO Budget

Jayson Demers wrote on Entrepreneur about SEO budget. He reviews a five step process for putting together an effective budget in order to implement the best strategies and get the most return from them.

SEO Trends 2016: 44 Experts On The Future Of Organic Search Success

Danny Goodwin posted about what SEO trends to expect in 2016 on Momentology. Forty-four experts weigh in on the matter, including Julie Joyce, Lee Odden and Vertical Measures’ Senior SEO Strategist, Christina Hecht.

Link Building

How to Have A Great Relationship With Your Link Builder

Julie Joyce posted on Search Engine Land about the importance of building a strong relationship with link builders tasked with working on a campaign. Joyce lists nine initial questions to ask a prospective link builder to ensure a stable partnership.

How Links Could Be Online Marketing’s Most Important KPI in 2016

Cory Collins published an article on Search Engine Watch about the increasing importance of links for online marketing purposes to those outside of the SEO industry. He goes over what he believes is causing this trend and what makes links such a worthwhile marketing KPI.

Upcoming Events

February 8-9: Digital Summit – Phoenix, Arizona

  • Don’t miss Arnie Kuenn’s half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”. Arnie will also be speaking on “Forget Keywords – Here’s How To Produce Content to Grow Your Business”

February 24-25: Pubcon SFIMA – Ft. Lauderdale, Florida

March 1-3: SMX West – San Jose, California

March 1-3: ICON16 – Phoenix, Arizona