27 Oct 2017

The Weekly Measure: Nightmare of SEO Street, Content Marketing Costumes & Spooky Google News

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Enroll in [c]AMP today and get a crash course in content promotion and distribution!

Check out our latest free content marketing webinar with Robert Rose & Joe Pulizzi!

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Content Marketing

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State of Content Marketing: 2017 Blogging Statistics & Datay

– Vertical Measures

 

Vertical Measures got a sneak-peek at the Orbit Media Blogger Survey and collected the most eye-opening statistics for quick review.

25 Last-Minute DIY Halloween Costume Ideas for Tech Geeks & Marketers

– HubSpot

 

Looking for a Halloween costume that’s appropriate for the office party? Check out this list of DIY halloween costume ideas for tech nerds and marketers.

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Paid Search

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Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time

– Content Marketing Institute

 

Use these 10 key evergreen tactics to improve your Facebook advertising.

5 Data-Backed PPC Strategies to Yield Higher ROI

– Search Engine Journal

 

Large AdWords advertisers ($50K+) see higher ROI. Steal these five data-backed PPC strategies to start yielding higher ROI like the big guys.

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Social Media

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Here’s Your Go-To Social Media Image Size Cheat Sheet

– HubSpot

 

From Facebook to Snapchat, here’s your go-to guide for the most current social media image sizes.

How to Use Video on Your Social Media Channels

– Infusionsoft

 

Video is your best bet when it comes to reaching an audience, especially when it’s on social media. Check out how to use video on social media.

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Search Engine Optimization

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There’s A Nightmare on Elm SEO Street

– SEMrush

 

Are you sure that each step of your SEO strategy is the right choice? Take our quiz and discover whether you are prepared for all the SEO challenges.

Google: We Won’t Tell You When the Mobile-First Index Has Fully Rolled Out

– Search Engine Journal

 

Google’s Gary Illyes stated that it will not be announced when the mobile-first index is done rolling out.

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Link Building

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Nofollow Links Are Not Useless: Earning Them Is Central to Good SEO

– Search Engine Land

 

Some SEOs discount nofollow links, but contributor Pratik Dholakiya argues such an approach could result in many missed opportunities.

10 Ways to Generate Links With Online Influencers

– Search Engine Land

 

Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and traffic to your site.

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E-Mail

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Crafting Welcome Email Subject Lines that Open the Door to Sales

– Infusionsoft

 

A welcome email helps build a relationship with your prospects. Discover welcome email subject lines that will help you convert.

Insights From 130 Agencies — The State of Email Marketing

– Marketing Land

 

Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation.

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