The Weekly Measure: News from #CMWorld, Video Content Amplification & XML Sitemaps
Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields.
– Vertical Measures
Marketers face unique challenges due to their size, budget, expectations and goals. Take a look at some specific challenges large-sized content creators face.
– Content Marketing Institute
Learn the 8 questions asked by Content Marketing World presenters that involve the most important element in content marketing.
How do you personalize the buyer’s journey to deliver the right content at the right time to get the result you want? Find out in this podcast.
Facebook’s investigation into inauthentic accounts has led to new information — and rules. Here’s what we know, and what content creators should take from it.
Search Engine Optimization
– Vertical Measures
For an XML sitemap to be effective, you want to include the information you want Google to index. Here’s an outline of the most important things to consider.
This guide focuses on the most basic types of markup and the most common use cases, plus resources to help with the more technical aspects of implementation.
– Search Engine Journal
Disavowing links is a tedious yet necessary task you need to accomplish if you want to stay in good graces with Google. Here’s a guide on how to do it.
– Campaign Monitor
Register for our email marketing personalization webinar. Campaign Monitor and Movable Ink share how to create personalized emails to engage consumers.
About Zack Jones
“Being powerful is like being a lady. If you have to tell people you are, you aren’t.” – Margaret Thatcher
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The Weekly Measure: Digital Performance, Perks and Power Tools
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