04 Nov 2016

The Weekly Measure: New Emoji, Benefits of In-House and Outsourced SEO & Contextual Marketing

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization and link building industry updates. Also, provided each week is a global schedule of upcoming internet marketing conferences featuring industry experts from numerous organizations, including Vertical Measures. Add the Weekly Measure to your reading list and stay current with all the changes in the digital world.

Content Marketing

The State of B2C Content Marketing in 2017 [Research]

Michael Brenner wrote about the state of B2C marketing in 2017 on Marketing. Brenner discusses the details of the recent “B2C Content Marketing—2017 Benchmarks, Budgets, and Trends—North America” report, performed by Content Marketing Institute and MarketingProfs and sponsored by Hightail. At the end of his post, he provides a full Slideshare presentation containing the findings of the entire report.

A Guide to Contextual Marketing

Alla Bogdon published a guide to contextual marketing on MarketingProfs. The guide covers the meaning behind the phrase and how marketers can use content to start conversations and engage customers to create a meaningful and lasting experience.

Paid Search

Where Facebook Ads Are Beating Google

Melissa Mackey posted on Beyond the Paid about how Facebook Ads are performing better than Google in the sphere of online advertisements. Mackey analyzes how the two sites stack up to fulfilling the marketing objectives of those utilizing them.

How to Leverage PPC For Your B2B Business Accounts

Diane Anselmo wrote about leveraging PPC for B2B accounts on PPC Hero. She looks at the challenges facing businesses marketing to B2B audiences and how PPC can aid in this goal.

Social Media

Election 2016: The Battle for Social Media Influence [Infographic]

Lyle Stevens made a post containing an infographic on Social Media Today about social media influence in the 2016 United States presidential election. The infographic details at how the two candidates have been using social to drive their campaigns.

Life After Vine: 5 Tips to Help Brands Move on With Video

Caitlin Burgess examined what life after the shutting down of social video app Vine will look like on the TopRank blog. Burgess lists five tips for moving on with video efforts via other sites and apps.

iOS 10.2 Emoji First Look: Shrug, Fingers Crossed, Face Palm

emoji-first-lookJeremy Burge posted on Emojipedia about seventy-two new emojis currently in the beta testing phase set to roll out on Apple’s iOS 10.2 update. The new emojis include long in demand ones such as facepalm, selfie, and a gorilla.

SEO

Benefits of Outsourcing SEO Program to Agency vs Building In-House Team

eight-ways-seo-changed-past-ten-yearsJim Bader of Vertical Measures wrote an article about choosing whether to outsource SEO efforts or build an in-house team. Bader goes through the pros and cons of each and the challenges and opportunities they present.

8 Ways SEO Has Changed in the Past 10 Years

Jayson DeMers mused on how SEO has evolved over the last decade. He charts the evolution of the industry and the shake-ups that have helped shape it into what it is today.

Link Building

Google: Wikipedia Is Really Good At Getting Links To Internal Pages

Barry Schwartz posted on SEO Roundtable about Google’s recent statement on Wikipedia and internal linking. Schwartz summarizes Google’s response to Alan Bleiweiss’ recent words on “overall domain authority” and how it effects Wikipedia ranks.

Five Strategies to Become a Link Building Rock Star

Jeremy Knauff wrote about link building strategy on Search Engine Journal. He runs through five ways to strengthen development efforts and build the highest quality links.

Upcoming Events

November 2 – 4: 404 Conference – Las Vegas, Nevada

  • Sit with Arnie Kuenn for a session on taking your content marketing efforts from failure to success.

November 7 – 10: WebSummit – Marketing & Content Summits – Lisbon, Portugal

November 8 – 11: INBOUND – Boston, Massachusetts

November 10 -11: State of Search – Dallas, Texas