12 Dec 2014

The Weekly Measure: A New AdWords Feature, Business Blogging & The Evolution of Social Media

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Blogging For Business: Become a Learning Center

blogging-for-businessCEO of Vertical Measures Arnie Kuenn wrote an article on achieving content marketing success through business blogging. He offers advice on how to achieve this success by turning a business blog into a learning center. He then provides four tips to help begin this transformation such as thinking about things from a consumer point of view and being prepared to be transparent.

The Content Marketer’s Guide to Facebook Sponsored Posts

content-marketers-guide-to-facebook-sponsored-postsAmanda Walgrove made a post on Contently about how to create effective Facebook sponsored posts. Walgrove’s guide answers questions such as what type of campaign to choose and how to measure the success of campaigns.

Paid Search

Three Surprising Ways You Can Use PPC to Enhance Your Content Marketing

Adam Lundquist posted on MarketingProfs about how PPC can be used to enhance content marketing efforts no matter the audience. He explains three strategies that utilize the reach and targeting benefits of PPC along with the trust-building and thought leadership aspects of content marketing.

One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

ppc-for-very-small-businessesNavah Fuchs wrote an article on The Wordstream Blog about PPC tips for entrepreneurs and very small businesses. Fuchs’ article provides six tips such as leveraging long-tail keywords and extending one’s presence on the SERP with extensions.

Social Media

From Virtual Sheep to Sponsored Tweets: The Evolution of Social Media

On MediaVision’s blog, Hannah Atkins published an article containing an infographic depicting the evolution of social media since 2004. She also writes on the overall effect social media has had on digital marketing.

14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know

recent-twitter-facebook-changesCourtney Seiter posted on the Buffer blog about recent changes to several popular social media networks, including Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram. These changes include searching for past posts on Facebook and a new blogging interface on LinkedIn.

SEO

How SEO Actually Improves Content Quality

In an article on Search Engine Watch, Lisa Barone wrote about SEO’s relationship with content. Barone details six ways SEO can improve content quality such as acting as a content organizer and an idea-generator.

Google AdWords Adds Custom Columns

google-adwords-custom-columnsBarry Schwartz wrote an article about a new Google AdWords feature on Search Engine Roundtable, incuding how to create custom columns in campaigns or ad group reports.

Link Building

3 Ways to Start Earning Links

Vertical Measure’s own Kaila Strong posted on the Act-On blog about  three ways to start earning links. She offers resources, tips and best practices for unlinked brand mentions, competitor analysis, and trying the direct approach proven by PR. She also provides additional link building resources at the end of her post.

To Create Useful Links, Think Like A User, Not A Content Producer

start-thinking-user-less-producer-contentOn Search Engine Land, Julia Joyce wrote an article on how to create useful links. Joyce discusses the idea of thinking like a user rather than a content producer when writing content and determining where to place links.

2015 Guide to Penalty-Safe Link Earning

start-thinking-user-less-producer-contentMarcela De Vivo made a post on Search Engine Watch about penalty-safe link earning in 2015. De Vivo begins with what not to do according to Google, and continues with steps on how to earn links the right way. She also provides links to many useful tools throughout her post.

Upcoming Events

January 18-20, 2015: Affiliate Summit West 2015 – Las Vegas, NV

February 4-5, 2015: Internet Summit Phoenix – Phoenix, AZ

February 27, 2015: Searchfest – Portland, OR

March 2-4, 2015: LeadsCon Las – Vegas, NV

March 3-5, 2015: SMX West – San Jose, TX

March 16-18, 2015: Content Marketing World – Sydney, Australia

March 17-18, 2015: SMX Munich – Munich

March 19-20 Content Marketing World – Singapore