28 Nov 2014

The Weekly Measure: Mobile Optimization, PPC Secrets & Increasing Facebook Interaction

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

8 Metrics to Conquer a Content Marketer’s Fear of Measurement

eight-metrics-conquer-fear-measurementsCEO of Curata Pawan Deshpande posted an article on Content Marketing Institute about measuring content marketing. Deshpande provides details on eight measurement metrics that will both improve content marketing strategy and prove its value.

10 Common Reasons Why Content Marketing Isn’t Working for You

content-isn't-working-for-youNeil Patel posted on the KISSmetrics blog discussing ten common reasons why content marketing may not be working to one’s advantage. Patel then provides advice and assigns “homework” to help companies start seeing positive effects from their content marketing campaigns.

Content Marketing Pyramid and Thanksgiving Dinner – Same thing, Right? [Infographic]

content-marketing-pyramidIn the spirit of Thanksgiving, Alex Barca published an article containing an infographic on Content Marketing Forum comparing the Content Marketing Pyramid with a Thanksgiving dinner. Barca compares each level of the pyramid with a different dish and provides further detailed explanations of the comparisons at the end of his article.

Paid Search

What Reasons Are There For Creating A PPC Campaign?

On PPC.org, Will Green discussed the reasons behind creating a PPC campaign. Will provides details on three ways advertisers can use PPC to their benefit other than for gaining traffic or selling a product or service.

8 PPC Experts Share Secrets For Optimizing Your PPC Campaigns for Mobile Users

ppc-campaign-mobile-usersAmanda Durepos posted an article to PPC Hero about optimizing PPC campaigns for mobile users. In her article, eight PPC experts share tips on making PPC campaigns more mobile-friendly such as focusing on short-tail keywords and running mobile ad campaigns during business hours. In addition, she also provides takeaways for each expert tip that one can immediately begin to apply to their own PPC campaigns.

Social Media

3 Easy Ways to Increase Interaction on Facebook

three-easy-ways-increasei-interaction-facebookBrian Schottenstein wrote an article on Social Media Today about increasing interaction on Facebook. He discusses three ways to increase interaction including creating giveaways, using strong imagery, and promoting facebook posts.

26 Tips to Strengthen Your Social Media Marketing

twenty-six-tips-strengthen-social-media-marketingDebbie Hemley made a post on Social Media Examiner about how to strengthen social media marketing. Hemley provides and discusses twenty-six tips including humanizing your company voice and optimizing websites for mobile.

SEO

The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan

seo-checklist-optimize-content-marketing Tracy Gold posted to Content Marketing Institute about  content marketing optimization. Gold creates a detailed checklist of fifteen tips with advice collected from Content Marketing Institute contributors such as Lee Oden and Vertical Measures CEO Arnie Kuenn.

Google Makes Mobile Optimization a Visible Search Advantage

google-mobile-search-advantageDavid Gould of Vertical Measures wrote an article about Google’s recent update making mobile optimization a visible search advantage. First, Gould defines mobile optimization and provides four criteria that pages must meet in order for Google to mark them as mobile-friendly. He then discusses how to start with mobile optimizationn by offering links to helpful resources such as Google’s Mobile-Friendly Test.

Link Building

Using BuzzStream and Moz for Efficient Website Prospecting – Tutorial Tuesday

buzzstream-moz-prospecting On Linkarati, Colin Eggleston made a post about using BuzzStream and Moz for website prospecting. He lists in detail four steps to effeciently use both programs together to discover strong prospects for outreach.

Google Takes Action On More Link Networks In Poland

google-takes-actionBarry Schwartz wrote an article on Search Engine Land about further action Google has taken on more link networks in Poland. Schwartz discusses the history of penalties on Polish link networks and why one network was recently penalized.

Upcoming Events

December 9-10, 2014: Dallas Digital Summit Dallas, TX

January 18-20, 2015: Affiliate Summit West 2015 Las Vegas, NV

February 4-5, 2015: Internet Summit Phoenix Phoenix, AZ

February 27, 2015: Searchfest Portland, OR