30 Mar 2018

The Weekly Measure: Meta Description Length, Quick Infographics & Weird Holidays

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Stay tuned to the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Content Marketing

1

News Powerhouse Gives Pointers for Great Content

– Content Marketing Institute

 

Discover how a global business news app is creating content that its audience freaking loves.

How to Create Infographics in Under an Hour

– HubSpot

 

See how quick and easy it is to create a professional-looking infographic with 15 free PowerPoint templates.

2

Paid Media

3

How to Successfully Plan and Execute a Seasonal Adwords Campaign

– SEMrush

 

In this guide, SEMrush details the learning, planning and execution steps required to crush your goals despite the unpredictable nature of seasonal businesses.

Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search

– Search Engine Journal

 

These five considerations for synergy between organic and paid search create the foundation for a holistic search strategy.

4

Social Media

5

Your Best Content Should Reside…On Instagram?

– SEMrush

 

Some of your best content on Instagram? Is not that bad idea for a brand? Find out why it might be one of your best marketing options.

A List of Weird ‘Holidays’ to Celebrate on Social Media

– Hootsuite

 

A fun way to fill up your social media content calendar is to celebrate “micro holidays” that have universal appeal on the internet and loads of potential.

6

Search Engine Optimization

7

How the Increased Meta Description Tag Length Affects Your Strategy

– Vertical Measures

 

So, Google has expanded the max length of the meta description tag to 320. How does that affect your strategy? Does that mean that you should rewrite every tag.

How to Target Featured Snippet Opportunities

– Moz

 

In this Whiteboard Friday, Moz shares pro tips and examples of how we’ve been able to snag our own snippets using her methodology.

8

Link Building

9

An Introduction to Link Building for Your WordPress Website

– Elegant Themes

 

It doesn’t matter how amazing your content is if people can’t find it. Search engines play a large role in that equation, but so do links from other reputable websites. In this article, we’ll talk about the importance of link building and how best to approach it!

Stop Being a Link Snob and Saying No To Certain Links

– Search Engine Land

 

Want to know what bugs contributor Julie Joyce when she’s building links? When webmasters say no to links using nofollow or link-builders refuse to use new tactics ‘just because.’

10

Email Marketing

11

B2B Emails: To HTML, or Not To HTML, That is the Question

– Marketing Land

 

Here’s the case for why employing HTML in B2B emails is unequivocally the right choice, along with some other B2B email marketing best practices peppered in for good measure.

Why Interactive Email is Great for Your Marketing

– Campaign Monitor

 

Grow in 2018 with interactive content. Personalized and engaging content marketing makes customers more likely to read, remember, share, and convert.

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