The Weekly Measure: Measuring Amplification, SEO in 2017 & Leveraging a Linkable Asset
The Weekly Measure strives to deliver the latest in content marketing, paid search, social media, search engine optimization and link building news each week to its readers. Also featured is a schedule of conferences featuring industry experts, including those from Vertical Measures. Keep pace with the Weekly Measure as we continue to bring you the latest in internet marketing news.
Content Marketing
22 Examples From Brands (and Marketers) That are Winning at Content Marketing
– Content Marketing Institute
Be inspired with these stories about the Content Marketing Awards Project of the Year finalists.
Measuring Amplification ROI: 5 Keys to Success
– Vertical Measures
To amplify content is to utilize paid and owned media that promotes your brand’s best performing content. Find out how to measure your amplification efforts.
Paid Search
E-commerce PPC: Selecting the Best Landing Page
– Search Engine Journal
Do you pay attention to your e-commerce PPC campaign’s landing page? Here’s how you can improve them for optimal results.
Facebook Custom Audience Targeting Updates
– PPC Hero
Learn about the most recent updates to Facebook’s engagement remarketing audiences and get tips on how they can be used.
Social Media
7 Social Media Fails You Need to Avoid in 2017
– HubSpot
There are things to avoid on social media — and then, there are social media fails. Learn which pitfalls to avoid with these examples.
22 Terrific Tips to Optimize Your Twitter Business Profile
– Seatch Engine Journal
Want to get the most out of Twitter? Check out these little – yet momentous – ways to make your brand a shining star on Twitter.
Search Engine Optimization
The Beginner’s Guide to Structured Data for SEO: A Two-Part Series
– Moz
There’s still a lot of confusion around what structured data is, what it’s for, and how and when to implement structured data for SEO purposes.
What is SEO in 2017? How It’s Changed, and Where We Are Now
– HubSpot
Welcome to a new era of search — we’re here, now. Find out how that answers the question, “What Is SEO today?”
Link Building
How You Can Leverage a Linkable Asset
– Vertical Measures
Leveraging a linkable asset is not easy, but if you or your team follow these three basic principles, you’ll be maximizing your website’s content in no time!
The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links
– Moz
This Whiteboard Friday shows you three relatively quick, easy, and tool-free ways to (link) build a sturdy foundation for your site.
Five Ways to Ensure Every Email Makes It To The Inbox, Every Time
– Act-On
Read these 5 tips to improve your email marketing strategy, and make sure your email lands in the intended inbox every time.
