The Weekly Measure: March Madness, Excel Solver & Analytics Alerts
The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization, email marketing and link building industry updates. Also, provided each week is a global schedule of upcoming internet marketing conferences featuring industry experts from numerous organizations, including Vertical Measures. Add the Weekly Measure to your reading list and stay current with all the changes in the digital world.
– Vertical Measures
We highlight the different expertise that goes into a successful marketing team. Find out how each position plays an important role on the “court” of digital marketing.
– Search Engine Journal
Google will start deactivating AdWords accounts next week if they have not spent any money in the past 15 months.
– PPC Hero
In this article we’ll automate Excel Solver from start to finish. We’ll cover the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.
Should your company invest time in Instagram or Snapchat for marketing? We break down the differences you need to know before deciding.
Search Engine Optimization
Have you been using Google’s Posts feature? It can boost your conversions in the SERPs. With some creativity and ingenuity, one company was able to increase their Bookings by 11%.
By setting up Custom Alerts within Google Analytics you can ensure that you keep on top of any issues before they progress to cause too much damage.
– Search Engine Land
Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all.
Are we reaching peak outreach yet? Building links like a business networker is one link-building strategy that stands out from the countless guest.
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About Zack Jones
“Being powerful is like being a lady. If you have to tell people you are, you aren’t.” – Margaret Thatcher
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