23 Mar 2018

The Weekly Measure: March Madness, Excel Solver & Analytics Alerts

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization, email marketing and link building industry updates. Also, provided each week is a global schedule of upcoming internet marketing conferences featuring industry experts from numerous organizations, including Vertical Measures. Add the Weekly Measure to your reading list and stay current with all the changes in the digital world.

Content Marketing

1

How to Create a Digital Marketing All-Star Team

– Vertical Measures

 

We highlight the different expertise that goes into a successful marketing team. Find out how each position plays an important role on the “court” of digital marketing.

6 Content Marketing Plays Inspired by Basketball Madness

– Content Marketing Institute

 

Look at these 6 basketball-tournament-inspired plays for your content marketing playbook.

2

Paid Media

3

Google AdWords Accounts With No Recent Ad Spend are Getting Deactivated Next Week

– Search Engine Journal

 

Google will start deactivating AdWords accounts next week if they have not spent any money in the past 15 months.

Learn How to Automate Excel Solver to Solve for Multiple Values

– PPC Hero

 

In this article we’ll automate Excel Solver from start to finish. We’ll cover the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.

4

Social Media

5

Instagram to Show More Recent Posts First

– Search Engine Journal

 

Instagram is moving away from its algorithmic feed and will start showing newer posts near the top.

Instagram vs. Snapchat: Which App is Best for Your Business?

– HubSpot

 

Should your company invest time in Instagram or Snapchat for marketing? We break down the differences you need to know before deciding.

6

Search Engine Optimization

7

How to Boost Bookings & Conversions with Google Posts

– Moz

 

Have you been using Google’s Posts feature? It can boost your conversions in the SERPs. With some creativity and ingenuity, one company was able to increase their Bookings by 11%.

6 Essential Google Analytics Alerts for SEO Specialists & Web Agencies

– SEMrush

 

By setting up Custom Alerts within Google Analytics you can ensure that you keep on top of any issues before they progress to cause too much damage.

8

Link Building

9

Stop! Think Twice Before Using Nofollow On Your Website

– Search Engine Land

 

Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all.

How to Build Links Like a Business Networker

– SEMrush

 

Are we reaching peak outreach yet? Building links like a business networker is one link-building strategy that stands out from the countless guest.

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