05 Jan 2018

The Weekly Measure: Lessons Learned in 2017, Voice Search & Interactive Content in Emails

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization, email marketing and link building industry updates. Also, provided each week is a global schedule of upcoming internet marketing conferences featuring industry experts from numerous organizations, including Vertical Measures. Add the Weekly Measure to your reading list and stay current with all the changes in the digital world.

If you have a recommended post, please email me at: zackj@verticalmeasures.com.

Content Marketing

epic

Epic! 109 Must-Read Content Marketing Blogs

– SnapApp

 

A gigantic list of content marketing blogs covering 14 different topical categories, including demand generation, account base marketing, video marketing and more.

The 6 Biggest Marketing Lessons HubSpot Learned in 2017

– HubSpot

 

These are the some of the most important lessons our marketing team learned in 2017. And they have big implications for marketers in 2018.

lesson

Paid Media

goals

Ringing in the New Year Right: Our 2018 PPC Management Goals

– Clix Marketing

 

Some people think New Year’s resolutions are cheesy, but I love them! I love taking time to reflect on the last year, evaluate where I am and set new goals.

Roadmap for a Solid B2B Facebook Advertising Strategy

– PPC Hero

 

Is Facebook a good platform for B2B advertisers? Find out why we tell our clients “Yes!” and learn how to define a solid strategy tailored for your success.

map

Social Media

beautiful

14 Great Resources to Create Quick and Beautiful Images for Social Media

– Hootsuite

 

14 of the best image resources, with one thing in common: they make the lives of social media marketers a whole lot easier.

8 Overlooked Social Media Tactics That Can Increase Conversion Rates

– kissmetrics

 

If you’ve been using the same social media strategies and your impact has leveled off, it’s probably time to review your goals.

overlook

Search Engine Optimization

revolution

Voice Search: Is Your Content Prepared for the Verbal Revolution?

– Content Marketing Institute

 

The power of voice-enabled search is growing. Learn how content marketers should respond.

10 Requirements for a Perfectly Optimized Blog Post

– Infusionsoft

 

If you’re writing blog posts for marketing purposes, you need optimize for search engines. Check out 10 things you need to do to optimize a blog post.

perfect

Link Building

proof

Are Nofollow Links Actually Good For SEO? Here Is Proof…

– SEMrush

 

Read on and see what we discovered in our study about nofollow, anchor text, and rankings, and you will look at nofollow links in a totally new light.

18 Link Resolutions to Improve Your 2018

– Search Engine Land

 

Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018.

resolution

Email Marketing

watch out

7 Email Trend Predictions to Watch for in 2018

– Marketing Land

 

As we head into 2018, columnist Kyle Henderick predicts the trends that will have the biggest impact on your email marketing program over the next 12 months.

5 Ways to Integrate Interactive Content Into Email Marketing

– Campaign Monitor

 

Increase interest in and click-throughs on your emails. Learn 5 ways to use interactive content in your email campaign to drive your CTR.

integrity

Video Marketing

videos

10 Ways to Make Videos Your Customers Can’t Resist

– Content Marketing Institute

 

Follow these 10 tips from TechSmith’s learning and video ambassador to make your videos as engaging as possible.

How to Create a Case Study Video That Converts Leads

– HubSpot

 

A case study video is the perfect way to show your potential customers that your product works for real people like them. So how do you create the right story?

cannon
blog

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