18 Sep 2015

The Weekly Measure: Lessons in Marketing From Hollywood, Defining PPC Advertising & An SEO Glossary

September 18, 2015Internet Marketing

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Blockbuster Marketing: Lessons From Hollywood’s Mega-Earners [Infographic]

Verónica Maria Jarski shared an infographic on MarketingProfs about marketing lessons that can be taken from Hollywood’s blockbuster movies. The infographic details the strategic promotion utilized by movie studios and how their strategies can be applied to other types of marketing campaigns.

3 Content Marketing Lessons Reddit AMAs Can Teach

Kerry Jones posted on Marketing Land about what Reddit Ask Me Anything threads (AMAs) can teach about content marketing. Jones goes over three lessons in building a loyal following that that can be taken away from AMAs.

Paid Search

Resurrecting Your PPC Account’s Glory Days

Michelle Morgan wrote about how to resurrect formerly successful PPC campaigns that have fallen by the wayside as time progressed in the Clix Marketing blog. She provides a list of actionable insights to help raise these campaigns from the dead as well as challenges one may face in going about accomplishing this task.

What is Pay Per Click Advertising?

what-is-pay-per=click-advertising Zach Etten of Vertical Measures published a post seeking to define PPC Advertising. Etten looks at how PPC Advertising works, four questions to ask oneself before beginning a campaign and how to choose what platform to use. At the end of his post, he provides a link to a free download of Vertical Measure’s Beginners Guide to Content Promotion which can help readers learn how to align their PPC strategy with content marketing efforts.

Social Media

5 (BIG) Reasons Why You Need a Social Media Content Calendar

Kathy Dam posted on Hinge’s blog about scheduling social content. She provides a list of five major reasons for using a social media content calendar to go about doing this.

Using Competitors to Guide Your Social Media Strategy

On Social Media Today, Matt Walker wrote an article on how to utilize one’s competitors to guide your social media strategy. Walker stresses the importance of clarifying social media goals before moving into a three step process to help identify competitors’ social hits and misses in order to overtake and out-earn them.


The Intersection Of Content Marketing And SEO

Brian Sutter wrote on Forbes about the intersection of content marketing and SEO. He reviews the most important elements of a webpage and how they can be utilized to help both strategies work together.

SEO Glossary: 35 SEO Terms to Know [2015 Edition]

Amanda DiSilvestro published the 2015 edition of the glossary of thirty-five need to know SEO terms on the Higher Visibility blog. The glossary defines thirteen general SEO terms, four website and usability terms, seven on-page SEO terms, four tags one should be sure not to overlook and seven abbreviations and acronyms.

Link Building

Scaling Link-Building: Sustainable Practices for Enterprise Clients

Cory Collins posted an article on Search Engine Watch about link building for enterprise level businesses. Collins delves into sustainable practices to assist in scaling link campaigns.

Solve your SEO problems with guest blogging

Julia Bergini wrote about how to solve SEO problems with guest blogging. She talks about the value of high-quality content, scoring SEO points with inbound links and the power of social sharing.

Upcoming Events

September 21-22: Digital Summit Detroit

September 27-29: AMA’s Annual Marketing Conference – Austin, Texas

September 29-30: Niche Digital Conference – Savannah, Georgia

September 29 – October 1: SMX East- New York

September 30 – October 2: Information Development World – San Jose, Texas

October 5 -9: Pubcon – Las Vegas, Nevada

October 5-9: Digital Dealer – Las Vegas, Nevada