31 Jul 2015

The Weekly Measure: Learning SEO, Fixing 404 Pages for Links & The Role of Design in Content Marketing

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

5 Types Of People You Meet In Content Marketing

five-types-of-people-you-meet-in-content-marketing Quinn Whissen posted on Marketing Land about the type of people you’ll meet in the content marketing field. Whissen breaks down the basic elements of the five common content marketing personas as well as where they can be found, why you should seek them out and how to work with them.

Why Design Is Important for Content Marketing

why-design-is-important-for-content-marketing Erin Pritchard wrote about the importance of the design aspect of content marketing on the Vertical Measures bog. She explains how designers utilize the Gestalt Principles in content design development.

Paid Search

Beginner Excel: 10 Must-Haves for PPC Newbies

Carrie Albright discussed using Excel for mass data analysis in a post on PPC Hero. She shares ten tips to make the process seem less daunting.

3 Steps to Kill Your PPC Ad Writer’s Block Right Now

Pauline Jakober made a post about curing writers block for PPC advertisements. Her suggestions include looking into user reviews and client testimonials for keywords, getting reacquainted with the company and checking out the competition.

Social Media

6 Quick Tips for Using Social Media to Boost SEO

On Social Media Today, A. A. Currey listed six tips for utilizing social media to boost SEO efforts. He begins his post by defining SEO and explaining its importance before moving into exactly how social media and SEO can work together.

10 Brands Doing an Amazing Job on Social Media

In a post on the Adweek blog, Michael Patterson looked at ten brands that are taking full advantage of social media as part of their marketing strategy. Patterson analyzes how each brand has created a unique social strategy and includes an infographic at the end of his post that allows readers to vote on which company they think is best utilizing social media.


How to Learn SEO: Choose Your Own Adventure Edition

Isla McKetta posted a guide to SEO on the Moz blog. Styled as a “choose your own adventure” story, the guide covers the basics of SEO and its relationship with content, links and more!

Podcasting for SEO? Yep…

In a podcast from Rainmaker.fm included in a blog post on Copyblogger, Loren Baker and Jerod Morris discuss the SEO benefits of a podcast. They also give advice on how to build a web presence to accompany audio content.

Link Building

Fixing Other People’s 404s for Link Building

Peter van der Graaf wrote about fixing 404 pages in order to build links in an article on Search Engine Watch. He talks about finding the right alternative information to be placed on these pages and how to go about contacting the site’s webmaster.

How To Attract Killer Links For E-Commerce Sites

Stephan Spencer posted on Search Engine Land about building links for Ecommerce sites. Spencer provides ten creative ways to build links that lead to conversions.

Upcoming Events

August 8-11: ASAE Annual Conference – Detroit, Michigan

August 23-26: Dialogue Conference – Sweden

August 24-26: Leads Con – New York

  • Arnie Kuenn will be speaking about creating content audiences will find and love!

September 8-11 – Content Marketing World – Cleveland, Ohio

  • Don’t miss the panel on getting organizational buy-in for content marketing hosted by Arnie Kuenn and several other experts in the field!

September 8-11: Inbound 2014 – Boston, Massachusetts

September 15: Sponsor Congress – Amsterdam, Netherlands

1 Comment

  • Theodore Nwangene Aug 04, 2015

    This is a very useful list Glen,
    All the links you shared here are really very great and helpful. I like the way you normally bring together these amazing articles from around the web. This is because some of us will never be able to locate some of these tips if not for that fact that you take out your time to bring it to us.

    I especially like the article about PPC and I’m going to bookmark this page right away for easy reference.

    Thanks for sharing.