17 Jul 2015

The Weekly Measure: Learning Center Blog Approach, Link Building in 2015 & Finding Content Opportunities

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Top 5 Content Marketing Excuses and How to Handle Them

top-five-content-marketing-excusesNoelle Schuck of Vertical Measures wrote an article about excuses people come up with to not do content marketing. She reviews the top five excuses and provides the perfect rebuttal for each.

4 Ways to Make Your Company Blog into a Learning Center

Vertical Measures President, Chris Bird, posted on The Business Journals about taking the “learning center” approach to company blogs. Bird goes over the benefits of the approach as well as four ways to go about incorporating it.

Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Jamie Press published a case study on the Moz blog about utilizing Google Autocomplete for content ideation. The study covers a three step process Press utilized with one of his clients and analysis of the results.

5 Ways to Make Every Moment a Content Opportunity

Quinn Whissen discussed content opportunity on Content Marketing Institute. She writes about five sources that can be used to generate content ideas and how to expand one’s mindset to uncover new opportunities more easily.

Paid Search

How to Identify Click Fraud and Minimize Wasting Your Ad Budget

On Search Engine Watch, Tim Nichols wrote about identifying click fraud and what steps to take to minimize its damage. Nichols elaborates on selecting target PPC keywords, monitoring user behavior and establishing a budget.

3 Elements To Include In A PPC Text Advert

In a post on PPC.org, Will Green discussed PPC text adverts. He covers three key advert elements including ad extensions, including less text and information in the advert, and utilizing power words.

Social Media

30 Effective Social Media Tactics Worth Testing for Yourself [Infographic]

Barry Feldman shared an infographic written by Feldman Creative and designed by Infobrandz about social media tactics. The infographic summarizes thirty tactics deemed the most effective for use.

6 Social Media Survival Tips for Small Businesses

Olsy Sorokina offered advice on social media for small businesses in an article posted on Hootsuite. Sorokina lists six tips on topics such as organization and scheduling that SMB’s should keep in mind when using social media.


Mobile Searches Now The Lion’s Share: 5 Tips Not To Miss The Boat

Benjamin Vigneron posted on Search Engine Land about mobile search and it’s growing importance to SEO. He provides five tips to help mobile search engine marketing efforts become more successful.

Here’s How to Create a Modern SEO Strategy That Works

Nate Dam wrote an article about SEO strategy on Marketo. Dam looks at modern tactics that can help businesses build their brand.

Link Building

Four Link Lessons from #SESAtlanta

On Search Engine Watch, Emily Alford shared insights from several big brands on how they use quality content to drive links. She draws these insights into four lessons others can use to create effective links.

SEO: The State Of Linkbuilding In 2015

Neil Patel wrote about the state of link building in 2015 on Forbes. Patel emphasizes the need for link building in SEO efforts and discusses the safest and most effective method for going about it.

Building Links for Big Brands

Andrew Dennis posted on Search Engine Watch about building links for big brands. He examines how brand assimilation, integration of link building into already active marketing campaigns, and scalability can help large corporations earn links.

Upcoming Events

August 8-11: ASAE Annual Conference – Detroit, Michigan

August 23-26: Dialogue Conference – Sweden

August 24-26: Leads Con – New York

  • Arnie Kuenn will be speaking about creating content audiences will find and love!

September 8-11 – Content Marketing World – Cleveland, Ohio

  • Don’t miss the panel on getting organizational buy-in for content marketing hosted by Arnie Kuenn and several other experts in the field!

September 8-11: Inbound 2014 – Boston, Massachusetts

September 15: Sponsor Congress – Amsterdam, Netherlands